STRIKEFORCE Communications 2015
STRIKEFORCE Communications LLC
1 Little West 12th Street
New York, NY 10014
Telephone: 917-475-1876
E-mail: [email protected]
Website: strikeforcenyc.com
QUICK FACTS
Accounts
Account wins 3
Active business clients 5
Brand-product accounts held 6
Services Mix
Consumer Broadcast 50%
Consumer Print 30%
Sales Materials 10%
Patient Education 10%
Client Roster
Alcon Laboratories
Amgen
Amniox
Bristol-Myers Squibb
Gilead
Intra-Cellular Therapies
NxStage Medical
Onyx
Warner Chilcott/Actavis
STRIKEFORCE executives say 2014 was marked by winning assignments for the world’s biggest blockbusters.
The year’s accomplishments
True to its name, STRIKEFORCE marched into 2014 and seized key assignments for three of the world’s biggest drugs from Amgen, Bristol-Myers Squibb, and Gilead. By the year’s end, the agency had earned DTC AOR status for Gilead’s entire hepatitis C portfolio, including major launches for a multi-channel disease awareness campaign as well as the branded launches for Sovaldi and Harvoni.
STRIKEFORCE also started engagements with Amniox, Intra-Cellular Therapies, NxStage Medical, and Warner Chilcott (now Actavis).
Agency executives attribute the surge of new business to the way clients are increasingly responding to the “pallid offerings and compromises of monolithic traditional shops” as well as burgeoning interest in new and different solutions.
Beyond wining the business, STRIKEFORCE continued its “tour de force” of industry recognition by snaring top honors for the agency’s “Forget Me Not” hepatitis C disease awareness campaign for Gilead. The agency also formed new alliances with RAPP and Horizon Media and will collaborate with these shops across select client business.
At the close of 2014, STRIKEFORCE had doubled in revenue, tripled in space, and quadrupled in people, executives say.
Structure and services
Executives say STRIKEFORCE is a highly entrepreneurial marketing communications agency with a philosophy that is based on the concept of “Precision Pairing.” By design, the agency operates through an open-source structure and a SWAT team approach that allows STRIKEFORCE to tap into its network of talent and resources, including agency alliances, specifically choose the right talent and expertise for each client, resulting in truly customized solutions, lower costs, streamlined work flow and a more powerful end result.
According to executives, STRIKEFORCE offers a suite of integrated services, including strategic/brand planning, creative development/execution, insight mining, media planning/buying, search, database management, and digital. The agency has applied these services from sales support to television, print, radio, CRM, promotion, in-office, and interactive.
Future plans
The STRIKEFORCE mission is to help more clients recognize the unparalleled value of an open source model to help them achieve a commanding edge in the marketplace, executives say. To accomplish this, the agency will continue to expand its network of top-level talent and alliance partners, which is currently at more than 500. Executives believe that in 2015, STRIKEFORCE is on track to achieve double-digit revenue growth.
Philanthropy/citizenship
STRIKEFORCE is a supporter of Children First, a Sarasota, Fla.-based organization that serves more than 600 of Sarasota County’s most vulnerable children, birth to 5 years old, and their families.
