Omnicom Expands Healthcare Offering with Omnicom Health Group
New York / Feb. 25, 2016 — Omnicom (NYSE: OMC) today announced that through its Omnicom Health Group it is aligning its portfolio of individual healthcare brands by clients’ customer segments across four key disciplines. Built upon the market needs of clients, and reflecting the dynamic healthcare sector’s high demand for comprehensive and coordinated marketing and communication solutions, the unique alignment of the Omnicom healthcare portfolio represents the industry’s largest, dedicated group of healthcare communication agency brands.
The four disciplines in the healthcare portfolio are: professional – general agencies targeting healthcare professionals; patient – digitally-based patient and relationship communications and marketing; payer – agencies working with institutional customers, focusing on access and reimbursement communication; and medical, evidence and regulatory– agencies specializing in scientific communications, research and medical education.
As part of the alignment, a Client Solutions team will also be formalized. Made up of proven and highly experienced Omnicom healthcare experts, they will help new and existing clients effectively and efficiently apply Omnicom’s world-class healthcare capabilities and seamlessly join up expertise and capabilities. Members of the team currently provide collaborative leadership for six Omnicom healthcare client companies. They rank among the top 12 pharmaceutical companies worldwide.
In addition, through certain shared capabilities such as media and technology solutions, clients will leverage the combined scale of the group.
“As healthcare clients concentrate their work, we believe this alignment will create even greater competitive advantage for them,” said John Wren, president and CEO, Omnicom Group. He continued, “Today, we have an exceptional portfolio of individual, specialized healthcare units with more than 3,000 healthcare communication and scientific specialists who are skilled at providing customized, coordinated solutions. This organizational alignment provides even greater focus of that expertise and, of course, we will continue to link that expertise with the highly regarded direct-to-consumer healthcare capabilities of our consumer advertising networks.” Wren noted, “All of this is being led by a fully-dedicated executive team that will deliver our extraordinary collective value and experience to clients.”
Ed Wise becomes the CEO of the Omnicom Health Group. Wise moves into his new position from chairman and CEO of The CDM Group, itself a leading healthcare professional agency and part of Omnicom’s DAS Group of Companies. Joining Wise on the executive team as chief client officer is Sharon Callahan. Callahan is currently CEO of LLNS, also a DAS healthcare professional agency. In her new role, Callahan will oversee the Client Solutions team. Joshua Prince will join Wise and Callahan as chief marketing officer. Prince currently is president of The CDM Group and will be responsible for the strategic and creative output delivered to clients.
Serving as chairman of the health group is Dale A. Adams who formerly led the group. Adams continues as chairman and CEO of DAS.
The agencies in this category that specialize in communicating with healthcare professionals are the global, multi-channel agencies Harrison & Star and CDM – Cannes Lions 2015 Healthcare Network of the Year – as well as prominent professional agencies AgencyRx, Biolumina, Corbett, Flashpoint Medica, LLNS, the Targis Group, and Wild Type.
The primary patient and relationship agency is CDMiConnect. CDMiConnect’s focus is on all facets of the patient experience – building and maintaining relationships between patients and healthcare brands, with a strong digital focus.
The institutional agencies are Adelphi Real World Value & Outcomes and Entrée Health, which both focus on institutional access, reimbursement and pricing.
Medical, Evidence and Regulatory
The two firms within the medical, evidence and regulatorydiscipline are the Adelphi Group and Healthcare Consultancy Group (HCG). Their medical education divisions are among the largest in the world and expert at working with highly complex scientific data and translating it into effective strategies and peer-to-peer education programs for the medical community. The Adelphi Group also has significant competency across the evidence and research space.
Each agency will continue to operate with its own structure and brand.
In addition to these four key disciplines, the group also includes SSCG Media Group, already the largest media strategy and placement group in the professional healthcare space. SSCG will provide unparalleled media capabilities across the entire Omnicom Health Group portfolio.
According to Wise, “Omnicom is home to the largest, strongest individual healthcare specialty units in the business who will continue to operate as independent brands. As our clients go to market, this alignment leverages the breadth and depth of our agencies’ talent on their behalf.” Wise continued, “The mission of the healthcare executive team is for us to stay the best at deploying our comprehensive range of resources, seamlessly delivering powerful marketing and communications solutions and results, and attracting, retaining, developing and deploying world-class talent.”
Adams observed, “By nature we are master collaborators. Building this model upon the foundation of our collaborative culture, clients are working with people who are open to partnering and open to innovation. This approach reflects the tenets of Omnicom and creates even greater value for current and new clients.” Adams also noted, “While ensuring each of our brands maintain its own unique value proposition and offering, this alignment also provides great economies in areas such as technology, data solutions, analytics and digital development.”
About Omnicom Group Inc.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.