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The Pulse of the Pharmaceutical Industry

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New DTC principles unveiled by PhRMA for transparency on drug prices

In a move that seems designed to head off potential legislative action, PhRMA announced that member companies would be taking a new approach to DTC television advertising.

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Questionable Business Approach, Ethics Allegations for Verily CEO

Verily, formerly Google Life Sciences, is coming under fire for how its CEO approaches business, including some raised eyebrows over a research contract.

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April 2019 Focus: Healthcare agency & network profiles, industry overview & awards, and more!


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