HCB Health opens New Jersey office
Independent healthcare communication agency HCB Health has opened a third office, located in Parsippany, N.J., to serve new and existing clients. According to agency managers, the office will also draw local high-caliber talent and provide dedicated local resources to HCB’s new East Coast-based clients.
From left: Nancy Beesley; Francesco Lucarelli, Matt Musick; Kelsi Brown; Lee Randolph; Alexandra Langdon; John Augenstein; Travis Waggoner; Lysa Opfer; Allison Musante; Brooks Bagwell; Mark Davis; Dale Fordsman.
“This third office is a significant milestone for our agency,” says HCB Health President Nancy Beesley. “We’re strategically located in the middle of the pharma belt – where talent, agencies and especially pharma and biotech companies converge.”
HCB expects the current 10-person staff to grow to a dozen by the end of 2019 and to 25 by the end of 2020. The firm is actively recruiting to fill positions in the New Jersey office in account services, creative, project management and digital.
Management says the businesses the new office serves add to HCB’s growing roster of clients in the CNS/neuroscience, oncology, and rare disease spaces upon which the agency focuses. HCB expects to have several additional East Coast-based clients by the summer of 2020.
“We created this office to service existing local accounts and engage new clients in the tri-state region. Even in our virtual world, it’s essential to be close to your clients,” says HCB Health CEO Kerry Hilton. “We also want to be close to a strong talent pool to attract some of the region’s best talent.”
HCB identifies itself as being one agency with “three floors” – the 3rd floor is New Jersey, the 11th floor is Austin, Texas, and the 35th floor is Chicago.
According to managers, regardless of the location, all HCB staff share a common culture, quality and commitment to client-first values. HCB staff stays connected throughout the day via various Slack channels, email, phone, and video chats. They also share the same workflow, process, policies, best practices and more to help ensure seamless collaboration and integration.
The current staff of the New Jersey office include Lee Randolph, senior VP group account supervisor; Nick D’ Amore, medical editor; Mark Davis, senior VP multichannel delivery; John Augenstein, group account supervisor; Dale Fordsman, senior project manager; Allison Musante, senior copywriter; Matthew Musick, account supervisor; Lysa Opfer, art supervisor; Alexandra Langdon, assistant account executive; and Thomas Cianci, project manager.
