Executive management from the 2019 Manny Award agency and network winners & finalists provide expert insight on healthcare industry topics and predictions.
For the twelfth year, Med Ad News chose new Marketing Ventures to Watch that could change the way pharma products are marketed and sold.
Med Ad News reached out to agency executives to get their perspectives on how they have dealt with gender and diversity issues in their careers and in their lives.
What will top the agenda of new U.S. FDA Commissioner Dr. Stephen Hahn?
Ogilvy Health CEO and Med Ad News editorial advisory board member Andrew Schirmer shares his insight regarding various topics featured in the December 2019 magazine’s Agency Roundtable forum.
Current exorbitant healthcare costs and inadequate insurance leave many patients without essential care that could improve or save their lives. However, a single-payer market is not necessarily a panacea.
The membership of the Medical Advertising Hall of Fame (MAHF) elected the organization’s 2020 inductees: Thomas Harrison, co-founder of Harrison and Star, and Lawrence J. Lesser, co-founder of Medicus Communications and ApotheCom Associates. John Kamp, founder of the Coalition for Healthcare Communications, was named the 2020 recipient of the Service to Industry Award.
U.S. physician research conducted by Decision Resources Group has shown the number of “No-see” physicians – those that do not see pharma reps – creep up for a number of years. During 2019 there was a notable jump, with 2 in 5 physicians (39 percent) reporting having had no contact with pharma reps – up from 24 percent in 2018.
Jill Beene has been named president, McCann Health Echo, a full-service advertising agency solely focused on healthcare professionals and their patients.
Cambridge BioMarketing, an Ashfield company and part of UDG Healthcare plc, named Ben Beckley as president.
