Given the need for Rebyota in the market, Ferring’s launch training strategy focused on high-engagement learning through a unique learning journey that empowered its commercial teams to appropriately educate providers on the product features, benefits, and applications. This article walks through how the company and its partners created an immersive product launch learning experience for the field team built upon an engaging and strategic curriculum and a user-friendly training and event platform.
Tag Archive for: Rebyota
The therapy, Rebyota, targets Clostridium difficile, or C. difficile – a superbug responsible for infections that can cause serious and life-threatening diarrhea. In the United States, the infection is associated with 15,000-30,000 deaths annually.