Brandkarma 2015
Brandkarma LLC
668 North Coast Highway
Laguna Beach, CA 92651
Telephone: 949-585-9000
E-mail: [email protected]
Website: brandkarma.org
QUICK FACTS
Accounts
Account wins 5
Accounts resigned 2
Active business clients 13
Brands by 2014 sales
Brand-product accounts held 20
$25 million or less 13
$25 million – $50 million 5
$50 million – $100 million 2
Services Mix
Web/digital marketing and SEO/SEM 30%
DTP/relationship 20%
Sales support collateral 15%
Professional advertising 10%
Direct mail 5%
Media planning and management 5%
Social media 5%
Corporate communications 3%
Medical publications 3%
Meetings and speaker related events 2%
Public relations 2%
Client Roster
Accera
Actavis
Annenberg Center for Health Sciences
CentraState Healthcare
CRC Health Group
Dart NeuroScience
Emergent BioSolutions
Entera Health
Gensignia Lifesciences
Genzyme
Pamlab
Pierre Fabre
Prometheus Laboratories
Providence Speech and Hearing Center
Provista Diagnostics
Vidacare
For Brandkarma, 2014 was a rewarding year that brought on new clients and allowed the agency to work in new and familiar categories, executives say.
The year’s accomplishments
In 2014 and so far in 2015, Brandkarma has added on new clients in the diagnostic and medical food fields.
“These brands fit well into our mission of bringing very needed products and services to the public,” management says. “We have also been grateful for the opportunity to serve in the cancer sector over the past 24 months and anticipate that we will continue to do so.”
One of Brandkarma’s new clients and brands is in a category that the agency is familiar with – irritable bowel syndrome. This account has turned out to be a very rewarding creative endeavor, agency managers say.
Brandkarma is also once again working in skin care with a brand promoted through doctors’ offices. “This sector plays to our strength in skin and dermatology, as well as our love of consumer promotion,” executives say.
Structure and services
According to its leaders, the agency has renewed its focus on brands with which Brandkarma can be a strategic and high-level creative partner.
“Our strength has always been in brand planning and development, so it feels really great to be spending more time on our core competencies,” executives note. “For us this means getting involved in the brand’s positioning and selling strategy, beyond promotion. We are deeply involved in our clients’ market research, which we feel is crucial for the development of effective strategies. Brandkarma works hard to link any creative output to a strategic imperative for the brand.
“We believe that our creative product is more effective due to it being deeply rooted in a strategy that is developed from customer insights, as opposed to just created for creativity sake.”
Brandkarma strives to get clients’ brands noticed, and the agency is not afraid to help clients explore their options and be courageous with their campaigns.
“When we are developing a brand’s story and image, it is based on a business goal and is sure to drive action,” executives say.
Future plans
At Brandkarma, executives plan to continue to focus on being the strategic and creative backbone for brands that the agency is really inspired by.
“We have also learned that partnering with clients that we truly enjoy working with helps create the best possible result,” agency management comments.
“When the teams click, the magic happens. To this end goal, we are not planning for growth in the traditional sense but rather are looking for clients and projects that excite us. Without a large company or investment group to answer to financially, we can enjoy our client partners to the fullest.”
Philanthropy/citizenship
The focus of Brandkarma’s charitable work continues to be with Providence Speech and Hearing Center in Southern California. As a member of the board of directors, President Ken Ribotsky dedicates significant time helping them to drive their strategic planning and communications efforts.
Brandkarma has assisted the organization with promotional and fundraising collateral, brand image enhancements and has completely redesigned the Providence website.
“As a bronze level sponsor each year, we support their annual benefit dinner,” Brandkarma executives explain. “We have opted to put our focus into this organization not only because speech and hearing does not get enough attention, but we also believe that if our efforts are focused narrowly, we can make the most impact, versus spreading ourselves thin over multiple organizations.”
