FCB Health Europe selects &Robin as Nordic Partner

Copenhagen, Denmark, February 15th, 2021 – Under the name FCB Health &Robin, &Robin has been selected as the Nordic Partner of FCB Health Europe and will immediately begin servicing the Nordic region for FCB Health’s global clients. &Robin will continue to operate and serve its clients as it does today, while FCB Health &Robin will focus on servicing Nordic affiliates of FCB Health’s global clients.

This means FCB Health Europe now has comprehensive healthcare communication expertise on the ground in the Nordic region. This partnership increases FCB Health’s global coverage, strengthening its offer to existing and future clients.

For &Robin, a young agency whose partners have a strong legacy in healthcare communication, the partnership increases access to high level capabilities and expertise that will enable it to further flex its healthcare credentials.  

&Robin is headed up by four partners, Alan Emmins, Ulrik Horten, Kelly Kyst and Kristian Holden, who worked closely together for several years at McCann Health Nordic. During their tenure, McCann Health Nordic was established as the leading healthcare dedicated agency in the Nordics, growing from just four to 20 people in four years.

It was that success that caught the attention of Joerg Hempelmann, President of FCB Health Europe.

“We are very happy to have such a great team in Copenhagen to meet the region’s health communications needs. Alan, Ulrik, Kelly and Kristian combine great expertise and strengthen our offer as a group,” says Jörg Hempelmann, President, FCB Health Europe.

“&Robin was set up as a B2B and Healthcare focused agency, but we always knew the predominant focus would be on healthcare,” says Kristian Holden, Senior Partner at &Robin. “Healthcare continues to represent some of the most interesting and enjoyable communication challenges that we solve together with our clients.”

“&robin is lucky enough to already count Novo Nordisk, Lundbeck, Zealand Pharma, Oticon and Getinge among our healthcare clients, and we expect that list to expand under the new FCB Health Partnership,” says Alan Emmins, a Founding Partner at &Robin. “We have already worked with most of the FCB Health leadership team. We’ve seen what happens when our communication strategies and content creation connect with FCB Health’s level of subject matter expertise and award-winning creativity. It brings Nordic healthcare clients a blend of expertise and execution that they don’t often find on their doorstep.”

About FCB Health Europe

FCB Health is one of the world’s most award-winning communication networks and focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With experts from around the world covering a wide range of health and wellness practices, FCB Health employs more than 2,500 people, more than 200 of whom are based in Europe. The network offers multi-channel capabilities that include DTC and HCP communications, professional training and education, branding, scientific services, strategic planning and media services.

FCB Health Europe brings together teams from more than 28 countries, which are seamlessly connected and optimally assembled to meet the challenges faced by its clients. The network includes own offices in Frankfurt am Main, Munich, Madrid, London and Hampshire and works with offices in Paris, Milan, Istanbul, Belgrade, Copenhagen, Amsterdam and Zurich

FCB Health was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017 and “Network of the Year” by Medical Marketing & Media in 2007, 2010, 2015 and 2017 and “Network of the Year” by Med Ad News in 2019. In eight of the past nine years, an FCB Health Network company has received “Most Creative Agency” honors.  FCB Health was named “Healthcare Network of the Year” 2018 by the Cannes Lions and “Network of the Year” 2019 by the Clio Health Awards.


About &Robin

&Robin is a B2B and life science marketing and communication agency. Founded in 2019 and based in Copenhagen, Denmark, &Robin is led by four partners – Alan Emmins, Ulrik Horten, Kelly Kyst and Kristian Holden. Working in close partnership with clients, &Robin has a strong focus on Insights & Strategy, Marketing & Sales Excellence, and Creativity & Content.