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16

GENICOS: 2024

As GENICOS kicked off its second year of business in late 2023, the leadership team of the oncology and advanced therapeutics marketing agency say they took the time to reflect on what that first year was like. They reflected on accomplishments and future goals, sure, but also on lessons learned; particularly around what it takes to build solid, trusted relationships with clients at such a dynamic time for the industry. 

20

Heartbeat: 2024

Last year Heartbeat turned 25. “For humans, life is just unfolding at a quarter century. For agencies, if they’re lucky, 25 years can feel like a lifetime –  partnering with scores of ambitious clients, welcoming in hundreds of talented advertising minds, and delivering countless healthcare communications out into the world,” agency leaders say. “Across these three metrics, Heartbeat has been incredibly lucky.”