2023 was definitely a busy year for many agencies as the world continued to move on from the pandemic. Despite economic headwinds, several of the agencies featured in this issue reported growth and an increase in the number of their clients and accounts held. The other commonality noted in these profiles was an unhesitating attitude towards the adoption of generative and analytical AI tools for themselves and their clients, leading to new opportunities.
“Ken embodies the essence of leadership, not just through his actions but through his unwavering commitment to do better … to be better. Ken embodies a culture of continuous learning and development, encouraging each member of our team to reach their full potential.”
Sarah Hansen is associate director, US Patient Marketing Metabolics, Alexion. She was nominated by Snow Companies.
To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payers. Marketing strategies include the capability to create and place advertisements
2023 was a high velocity year for AbelsonTaylor Group. Reflecting its successful expansion into new areas of healthcare marketing, the company announced its formation of an independent network containing three business units: flagship agency AbelsonTaylor, opportunity agency AT Nutrient, and full-service production studio DOSE.
Ardelis Health is a healthcare marketing communications and strategic consulting firm partnering with innovators who discover, differentiate, and launch important therapies, services, and technologies.
“Entering ’23 with a 23 in our name, could be seen as a sign. A sign that we better make 2023, the year of AREA 23,” says AREA 23 President Renée Mellas. “We’d like to think we lived up to it.”
2023 was a notable year at Avalere Health because it was the year that the agency was born. Executives say the diverse healthcare expertise acquired since 2001 by Fishawack Health came together under one name and brand to imagine the possibilities for a healthier world and rapidly create the connections to make them happen.
In a move that cemented the company’s connected commercialization partner proposition, the network brought together more than a dozen agency and consultancy brands under a single name, infrastructure, and vision. Today, each of Avalere Health’s 1,500+ experts are united across 19 locations on three continents.
“BGB has got ‘smart’ down to a science,” agency leaders say. “We have created an organization where science is the source of deep thinking and powerful doing. As partners who understand science profoundly, we translate it powerfully.”