While high-speed broadband, faster and smarter devices are the universal standards, AI-enabled digital technologies are now becoming the new norm, redefining and reshaping the patient-HCP dynamics. This has led to the emergence of micro moments in the HCPs’ professional journey, opening opportunities for lifesciences marketers to tap into them to effectively engage their target audience on the digital medium.
Tag Archive for: HCP
One of the COVID pandemic’s many far-reaching ripple-effects on the healthcare industry is the accelerated adoption of virtual healthcare. Virtual patient care is shaking up our health ecosystem, and it’s forcing our entire industry to re-think the customer journey. Jay Appel discusses a few of the best communication strategies, alternative channels, and messaging adjustments that ad agencies can deploy to help pharma companies support the virtual customer experience – for patients and healthcare professionals.
This article explores several emerging identity standards and what’s needed for the successful planning, activation, and measurement of advertising campaigns in the near future.
VMLY&R’s Walter Geer shares his take on the industry’s progress over the past several decades, and the importance of technology, brand authenticity, patient access and much more.
Media strategy powerhouse CMI Media Group, a WPP company (NYSE: WPP), announced marked success in growth and efficiencies within its Analytics and Insights unit. As part of an overall agency initiative to improve all aspects of business to continue a multi-year strong trajectory of growth, the department recognized 28 employees with promotions and collaborated across the agency to identify new opportunities to be efficient and provide even better outcomes for clients. This includes diving deeper into utilizing machine learning for more effective marketing outcomes. One elevation of note is that of Selamawit Gilagaber to Executive Vice President, Customer Insights.
