This article explores several emerging identity standards and what’s needed for the successful planning, activation, and measurement of advertising campaigns in the near future.
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VMLY&R’s Walter Geer shares his take on the industry’s progress over the past several decades, and the importance of technology, brand authenticity, patient access and much more.
Media strategy powerhouse CMI Media Group, a WPP company (NYSE: WPP), announced marked success in growth and efficiencies within its Analytics and Insights unit. As part of an overall agency initiative to improve all aspects of business to continue a multi-year strong trajectory of growth, the department recognized 28 employees with promotions and collaborated across the agency to identify new opportunities to be efficient and provide even better outcomes for clients. This includes diving deeper into utilizing machine learning for more effective marketing outcomes. One elevation of note is that of Selamawit Gilagaber to Executive Vice President, Customer Insights.
