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1

FDA’s final rule impact on direct-to-consumer prescription drug ads

The FDA’s final rule for Direct-to-Consumer (DTC) Prescription Drug Advertisements became effective on May 20, implementing the statutory requirement that DTC advertisements for prescription drugs (Rx) in television or radio format must present the “major statement” on the drug’s most important risks, in a “clear, conspicuous, and neutral” manner.

2

GenAI’s potential to revolutionize drug safety monitoring with adverse event validation

The healthcare industry currently generates about 30 percent of the world’s data volume and that number is expanding rapidly, reaching an annual growth rate of 36 percent by next year. The life sciences are a major contributor to the expansion of the healthcare industry’s data, with a market growth rate of 11 percent up until 2032. In particular, drug development and monitoring continue to expand as the volume of information and variety of sources used in data collection increase. Organizations are now challenged with not only gathering and collecting data but also validating potential safety events.

9

AbbVie’s strong immunology portfolio to offset Humira losses

As further sharp declines are expected for Humira, AbbVie has strategically pivoted to alternative immunology products to bolster its revenue streams. As such, two drugs, Skyrizi (risankizumab) and Rinvoq (upadacitinib), are emerging as key replacements. These products are forecast to collectively generate over $32 billion by 2030, enabling AbbVie to financially rebound and continue its position as a leading immunology player, says GlobalData.