WASHINGTON, DC and BOSTON, MA–(Marketwired – June 15, 2015) – DIA 2015 Annual Meeting — BBK Worldwide, a leading clinical trial marketing firm, today announced My Research Mate℠, a live […]
by Jeff Greene, New Solutions Factory (@Jeff_Greene) When you get to work with lots of different agencies, as I do, you bear witness to larger patterns unfolding in the industry. […]
Hershey. Harley-Davidson. Nike. Cheerios. Crest. Leggo. Stratocaster. All great brand names – single words that invoke a consistent image, one that’s generally favorable and reflects, if not dominance, than at […]
By Kent Groves, VP, client leadership group, Merkle Health For years, pharmaceutical marketers have observed rapidly shifting industry trends. To say that the agenda and role of the consumer is […]