Med Ad News had a chat with Bill McEllen, partner at Fingerpaint, who has been named lead of all advertising offices for the agency.

The collaboration will utilize EVERSANA’s integrated suite of outsourced services to commercialize and distribute Evoke Pharma Inc.’s Gimoti in the United States.

Jon Bigelow was named Executive Director of the Coalition for Healthcare Communication, succeeding John Kamp, who will continue his association with the Coalition as Washington Counsel.

Pam Caputo – associate director of Media & Engagement at precisioneffect – believes that the pharmaceutical world needs to adopt a page from the consumer realm handbook and remember that like their patients, doctors watch TV, surf the web, and listen to podcasts while commuting.

Huntsworth Plc., the parent company of the Evoke Group of health and wellness marketing companies, made a major move by acquiring Giant Creative Strategy, the largest healthcare agency on the West Coast. In addition, Marci Piasecki – an industry veteran with more than 30 years of healthcare advertising experience – joined Evoke Health as a member of the agency’s executive leadership team.

The right balance of data and insights creates a more satisfying monthly campaign report.

Intouch Solutions and Healthware International signed a definitive agreement to share ownership of a new joint venture that will serve the needs of life science clients worldwide.

Veeva Systems released its 2015 Promotional Content Management System survey, and found that while many in the pharma industry want end-to-end systems to keep track of and disseminate the flood of promotional digital materials being generated, the industry’s capabilities to do so are hampered at this time by a number of factors. Med Ad News […]

IMS Health has released its report Orchestrated Customer Engagement, which looks at what pharma companies need to do beyond multichannel and omnichannel marketing in order to deliver a full customer engagement experience. Med Ad News spoke with Richie Etwaru, chief digital officer of IMS Health and primary author of the report, to expand on some […]

This white paper defines, describes, and documents the journey Life Sciences organizations may take to move from MCM and OCM to OCE.