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Tried-and-True, Allow Me to Introduce You to Wired and New

With a technology like VR, we can readily tap into multiple learning styles by integrating different types of media into a single experience.

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Is the ADHD Market Ready for a Disruptor? An Interview with Highland Therapeutics’ David Lickrish

David Lickrish – president, founder and chief executive officer of Highland Therapeutics and Ironshore Therapeutics – spoke with BioSpace about the companies’ Jornay PM (methylphenidate HCL Extended-Release CLL Capsules) and how the new drug fits into the overall ADHD therapeutic market.

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Yes, counting steps might make you healthier

People who track their daily steps may not only be more active, they may also be less likely to develop health problems that lead to events like heart attacks or broken bones, a new study suggests.

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New Klick Health Research: Google Assistant Recognizes Medication Names Better Than Alexa and Siri

Klick Health research found Google Assistant’s comprehension of the most commonly dispensed medication names in the U.S. was, on average, almost twice as accurate as Alexa and Siri’s.

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Experimental mobile app helps manage migraines

A smartphone-based relaxation app could help migraine sufferers reduce the number of headaches they get each month, a small study suggests.

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Vertex Pharmaceuticals expands into Duchenne gene therapy with new deals

Vertex Pharmaceuticals will acquire privately held Exonics Therapeutics for an upfront payment of $245 million and potential milestone payments of up to $750 million.

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Pitango Venture Capital launches $150 million health technology fund

Israel’s Pitango Venture Capital is launching a fund that will reach $150 million to invest in health technology.

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From Isolation to Anticipation: How technology continues to improve the lives of rare disease families

Working in the rare disease space has never been more rewarding than it is today. Technology is turning what was once thought to be impossible into actual, tangible realities for physicians, patients, and families. There are many exciting advancements happening now – in real time – and even more on the horizon that demand our attention and advocacy to help bring them to light.

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The ABCDs of a rare disease launch

The first rule of rare: There are no rules. There are over 7,000 different rare diseases – each with its own symptomology, history, and clinical and political landscape. Most are virgin territory for marketers; only 5 percent have an approved treatment.

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Innovation Week at FCB Health focuses on tech advances in healthcare advertising

FCB Health Network held its annual Innovation Week from May 7-9, 2019. Here’s a topline summary for anyone who missed the event.

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!

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