McCann Health Canada Named Agency of Record for Adapt Pharma Canada Ltd
Toronto (December 7, 2016) — McCann Health Canada, part of McCann Health, one of the world’s most awarded global healthcare marketing networks and winner of the 2016 Cannes Lions Health Network of the Year Award and the 2016 Global Awards’ Healthcare Network of the Year for the 5th consecutive year, announced today that it has been named Agency of Record for Adapt Pharma Canada Ltd.
Adapt Pharma is a privately-held pharmaceutical company with only one product, NARCAN® Nasal Spray. Serving the public’s need for ready-to-use, consumer-friendly naloxone, the company is committed to positively impacting the lives of patients by focusing on broadening access to NARCAN® Nasal Spray by organizations on the frontline of Canada’s opioid crisis.
McCann Health Canada’s first task as their agency partner is to put together an integrated bilingual launch campaign for the innovative new NARCAN® Nasal Spray.
NARCAN® Nasal Spray is a nasal version of naloxone that can be used by anybody, including first responders or bystanders, to treat an opioid overdose. The emergency nasal treatment can restore breathing and bring patients back to life before medical assistance becomes available. To find out more about the product click here.
The campaign will run in Canada and target healthcare professionals, 1st responders (Police, EMS, paramedics, etc.) and eventually consumers.
About McCann Health
McCann Health, winner of the 2016 Cannes Lions Health Network of the Year Award and 2016 Global Healthcare Agency Network of the Year by the Global Awards for the 5th year in a row, is one of the world’s most awarded global healthcare marketing networks. Comprising the world’s most connected community of health and wellness experts, McCann Health specializes in a wide array of professional and consumer practices. McCann Health (www.mccannhealth.com) consists of three strong marketing communications global networks: McCann Torre Lazur, McCann Healthcare (professional) and McCann HumanCare (consumer health & wellness). Specialty units include Consulting at McCann Health (strategic consulting), McCann Echo (professional), McCann Global Health (public health), McCann Pharmacy Initiative, McCann Managed Markets and McCann Complete Medical. McCann Health is part of McCann Worldgroup and the Interpublic Group (NYSE: IPG),
For more information about Adapt Pharma, please visit www.adaptpharma.com.
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Deborah Zdobinski
SVP, Brand Communications Director
t + 1 646 865 3017 m + 1 917 689 8323
[email protected]
