This new integrated approach marries the rich patient support experience offered in Inizio Engage’s Patient solutions services with the advanced analytics and data integration of Nye Health’s digital platform to provide programs that truly resonate with patients and their care partners to ultimately improve patient outcomes.
Tag Archive for: patient support
Bristol Myers Squibb and Genentech won their respective therapeutic areas for this year’s annual award.
Boehringer Ingelheim’s campaign for “The Unwearable Collection”, which worked to portray the patient experience of living with generalized pustular psoriasis (GPP), a painful skin disease, helped the company rise to the top half of the 2022 OCI company ranking. Claudia Beqaj, executive director, specialty marketing sales, dermatology at Boehringer Ingelheim, explained how the company took on the challenging mission of educating dermatologists about GPP in a more authentic and reverent way.