One of the COVID pandemic’s many far-reaching ripple-effects on the healthcare industry is the accelerated adoption of virtual healthcare. Virtual patient care is shaking up our health ecosystem, and it’s forcing our entire industry to re-think the customer journey. Jay Appel discusses a few of the best communication strategies, alternative channels, and messaging adjustments that ad agencies can deploy to help pharma companies support the virtual customer experience – for patients and healthcare professionals.

WeighWatchers said it expects its $132 million acquisition in cash and stock will complement its nutrition and behavior-change program for weight loss at a time when obesity drugs are seen as one of the biggest markets for drugmakers. Inc. said on Wednesday it had completed its $3.5 billion takeover of primary care provider One Medical (ONEM.O), a day after a U.S. Federal Trade Commission (FTC) official announced that the agency would not challenge the deal.

Part II: Leaders in healthcare marketing and communications discuss the looming concerns regarding the healthcare ecosystem.

Part III: Leaders in healthcare marketing and communications explain where technology will have the most impact on the industry.

To help address the need for more content-focused solutions to reach HCPs more effectively, Havas Health & You has formed a global partnership with Evermed, a technology company whose modular content hubs power personalized video content delivery for life science companies and HCPs.

Healthcare ecosystem stakeholders, including pharmaceutical and device manufacturers, will continue to coalesce in support of the Quintuple Aim in 2023. This article is a preview of three SDOH trends that will expand in importance to take on pernicious challenges in 2023.

For years digital health platforms have been integral in helping navigate viral outbreaks such as HIV, COVID-19, and monkeypox. Ramin Bastani, CEO of Healthvana – a platform that delivers test results and records (the company just surpassed 50 million records delivered) to get patients on the right track to receive treatment – talks about how such digital health solutions are improving the response to disease outbreaks.

Amazon said its new service would operate in 32 states, where customers who seek treatment for common ailments, will be connected to healthcare providers. The service does not include health insurance and pricing will vary depending on providers.

The United States will boost its stockpile of at-home COVID-19 tests, ordering more than 100 million tests from domestic manufacturers, the White House said on Thursday, but warned it was a short-term solution.