SCHEMA: 2024
While BGB Group has provided payer and market access capabilities since 2015, this specialized offering was finally formalized as its own entity, and industry veteran and market access expert Lisa Bair recently was tapped to lead it.
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While BGB Group has provided payer and market access capabilities since 2015, this specialized offering was finally formalized as its own entity, and industry veteran and market access expert Lisa Bair recently was tapped to lead it.
Just having surpassed its second anniversary, Science & Purpose (S&P), a Purpose Group Agency, is one of the fastest growing agencies at Omnicom Health Group due to its nimble, integrated approach to building modern global brands.
Proudly global, independent, and women-owned, Scientific Global Communications had a big 2023, which marked the first time they threw their hat into the ring at the awards shows.
The agency won 109 industry awards in 2023. “But beyond awards, our creative was specifically designed and strategically positioned to ensure a positive ROI for our clients – and it delivered. The awards are the glittering cherries on our cake.”
In an era marked by rapid technological advancements and evolving consumer preferences, Snow Companies has demonstrated its agility and foresight, positioning itself as a trailblazer in the realm of patient engagement services.
In the intricate tapestry of IPG Health, SOLVE(D) emerges as the quintessential equation solver, the catalyst in a reaction that transforms the industry.
Following the receipt of strategic investment from Knox Lane to kick off the year, Spectrum went on to increase its active client roster by 20 percent, bolstering work across all areas of expertise, including product and corporate communications, advertising, clinical trial recruitment, and medical communications.
While many bandied about the power of artificial intelligence and big data, STRIKEFORCE was striving for something even bigger in 2023 – the ability to drive meaningful change among marginalized populations.
In a year marked by industry-wide instability, marketing consolidations, structural upheavals, and technological revolution, executives at TBWA\WorldHealth say the agency defied expectations and defined its place in the advertising landscape, by deliberately forging alliances, creating impactful work, and embracing change.
In 2023, TJP chartered a new, promising path for the agency via its acquisition by Renovus Capital Partners, a private equity firm specializing in the knowledge and talent industries. Its new parent company recognizes the value in where the agency has been and is confident in its potential for the places they plan to go in the future.