Science & Purpose: 2024

Science & Purpose

200 Varick Street, New York, NY 10014 

[email protected] • scienceandpurpose.com

 

Quick facts

Accounts

• Account wins: 9
• Active business clients: 8
  

Brands by 2023 sales

• Brand-product accounts held: 12

Services mix

• HCP: 50%
• DTP: 25%
• DTC: 25%

• Interactive: 75%
• Traditional: 25%

• Nonpersonal 55%
• Personal 45%
  

Client roster

• Bausch+Lomb
• Boehringer Ingelheim
• Genentech
• Gilead Sciences
• Lenz Therapeutics
• Mallinckrodt
• Milestone Pharmaceuticals
• Young Survivor Coalition

Just having surpassed its second anniversary, Science & Purpose (S&P), a Purpose Group Agency, is one of the fastest growing agencies at Omnicom Health Group due to its nimble, integrated approach to building modern global brands, agency leaders state. “Founded on the Purpose Group ideal that ‘all great brands are built on purpose,’ S&P has continued its mission of bringing deeper meaning to science through deeper scientific understanding, partnership, and impact on outcomes for patients, providers, and clients alike.” 

Recent accomplishments

S&P has continued its focus on integrated HCP, DTP, and DTC business, resulting in a new business winning streak and nearly double year-over-year growth for two consecutive years, according to leaders, who add the agency’s roster features nine new brands, including first-in-class solutions across multiple disease states, breakthrough oncology products, as well as relationships with small biotechs to big pharma.

Leaders add S&P has had such a strong start that its trajectory nabbed a Med Ad News “Agency on the Rise” mention, and it was deemed “One to Watch” by MM+M in mid-2023.    

Structure and services

The S&P executive leadership team has remained consistent, with Aimee Mosher as managing partner, Stephanie Markell as executive VP, group creative director of copy, and Michele Monteforte as executive VP, group creative director of art. The leadership team is rounded out by Angela Kogler, Ph.D., senior VP, medical strategy,  Bob Munier, senior VP, director of strategy and  growth; Rob Wielgosh, senior VP, group account director; and new addition Tiffany Lin, senior VP, group account director.

These leaders say they leverage their deep, collective experience, but pride themselves most on their entrepreneurial and nimble approach to managing their business and brands. Purpose Group CEO Deb Deaver says, “Science & Purpose is bringing more authentic, purposeful experiences to HCPs and patients, and does so with deeply entrenched, small, and empowered teams. Our clients are getting the best of what they need whenever they need it.”

S&P has more than 50 full-time employees, plus additional expertise in shared positions across the Purpose Group and the integrated network of Omnicom Health Group. “The size, structure, and spirit of S&P uniquely set the agency up to tackle customer and client challenges with senior-level involvement, while also providing all team members an opportunity to learn and grow,” executives say.

According to agency leaders, in the past year, S&P has brought deeper meaning to partnership by showing how true “less is more” really is. “Its approach to servicing business is creating tailor-made teams with bespoke expertise relevant to the task at hand. But most importantly, it strips away what’s not essential and focuses solely on delivering powerful unique work for brands.”

“What’s excited us most about our way of working is how efficient we are,” Mosher says. “It has opened our ability to think bigger for our clients. What matters is the work, and we keep teams laser-focused — no extra layers, no extra processes, and no competing priorities that we’ve seen elsewhere.”

Another continued area of focus is scientific understanding and language strategy. The agency continues to advance the Purpose Group’s Lexiconversations offering to support this effort.

And while S&P leaders believe in the power of lexicon, it’s what is not said that they say the agency is just as passionate about. Executives say not surprisingly, S&P is obsessed with data visualization and CX to drive understanding and desire to interact and learn more about the content it’s putting out for brands.

S&P also spent 2023 deepening its branding capabilities with the establishment of Brand ID, a full-service branding effort that leaders say is delivering best-in-class branding from color experience and logos to design extensions and activation at any point in a brand’s life cycle. According to managers, S&P’s “branding chops” were applied to four brands in 2023, with the list already growing in 2024.

Future plans

We have a lot of pride in what we’ve accomplished thus far and remain bullish on where we’re headed,” Mosher says. “Through experimentation and constant curiosity, we feel we’re in a unique position to capitalize on a time of great change in our industry. We’ve experienced tremendous growth due to our fresh approach and commitment to authenticity and exceptional work.” She adds year three at S&P will be focused on continued growth, fresh talent acquisition, as well as expansion of its strategy and medical groups.

S&P is also building on a long-standing Purpose Group commitment by focusing on emerging digital experiences and experimenting with AI to fuel creative in new and exciting ways. “We’re in a position to not only leverage tools and processes that exist, but experiment and build new processes from the ground up,” says Dina Peck, CCO of the Purpose Group. “We’ve been able to get to proof-of-concept more quickly and successfully because we’re working with clients who share our excitement for technology that fuels creative experiences.”

According to leaders, the agency is also investing in data and tools that help it “cut through the usual” to uncover the unique in incredibly fast ways, making more room to think and create.

Philanthropy/citizenship

In 2023, Science & Purpose continued its relationship with Young Survival Coalition (YSC), building on its prior relationship from the 2022 #TitCheck campaign, which earned an Honorable Mention at the 2023 Gerety Awards.

2023 also saw the beginnings of creative collaborations across the Purpose Group, with several cross-agency creative efforts such as Holiday HospiTales, a book series geared toward the 100,000 children who spend the holidays in the hospital every year.

“As part of the Purpose Group, S&P takes its purposeful mission to heart,” executives say. The agency is also just as committed to DE&I and embedding it in their culture as well as community Purpose Days where teams, instead of individuals, can give back by offering help and working with underserved communities. From talent sourcing to employee training, S&P embraces several initiatives designed to create a more diverse and inclusive workplace. “We are committed to diversity and inclusion at S&P, but also outside our agency wherever and whenever we can,” Markell says. “Health care is a right, and we are doing more and more every day to get closer to that purpose.”