Scientific Global Communications: 2024

Scientific Global Communications

31 Hudson Yards, 11th Floor, New York, NY 10001

877-353-5345 • [email protected] • scientificglobal.com

Quick facts

Accounts

Account wins: 3
Active business clients: 11

Crack the JAK is a unique educational gaming experience born out of the need to help dermatologists learn about the JAK-STAT pathway in a simple, fun, and memorable way while highlighting the benefits of Opzelura and its novel mechanism of action for its two separate and distinct indications – atopic dermatitis and vitiligo.

Brands by 2023 sales

Brand-product accounts held: 15
$25 million or less: 1
$25 million-$50 million: 3
$50 million-$100 million: 1
$500 million-$1 billion: 3
$1 billion or more: 2
Products not yet approved/launched: 5

Services mix

Medical education: 100%

Finalist

MedComms Agency of the Year

Proudly global, independent, and women-owned, Scientific Global Communications had a big 2023, agency leaders say. “It marked the first time we threw our hat into the ring at the awards shows and we’re excited that several of our amazing teams received industry recognition and honors.”

Recent accomplishments

In the dermatology space, the agency created “Crack the JAK,” a vintage arcade-style video game to engage attendees around the challenging JAK-STAT pathway. “We designed and built this film noir story to serve as a uniquely ideal ‘booth draw,’ attracting convention attendees in record numbers,” executives say, adding that this project yielded four wins: a Pharmaceutical Executive APEX Gold award, a Gold at the Davey Awards, and Silver awards from The Rx Club and PM360 Pharma Choice.

“Our innovative rheumatology team took home a Pharmaceutical Executive APEX gold award for the interactive display we created with UCB,” agency leaders say. “And our stigma-
busting menopause webcast called ‘Uniquely Hers’ for Avion Pharmaceuticals took home a PM360 Pharma Choice bronze.”

According to managers, “As exciting as the awards are, the thing we’re most proud of is the strong organic growth we saw across our entire client roster – a testament to how collaboration and creativity builds great relationships and yields great results. Some of our agency relationships now span 10 years, and counting.

“In addition, we had major new account wins that bolster our areas of interest and expertise, including in ER+/HER2-, ESR1-mutated advanced or metastatic breast cancer, obesity, and ADHD.

We methodically increased our workforce by more than 20 percent, formally expanding our strategy department and our in-house capabilities in app development and gaming – because we don’t just dream up engaging ideas for brands, we actually build them ourselves, which allows us to be both fast and efficient.

“And finally, we introduced our clients to the power of XpertsConnect, our exclusive, easy-to-use platform for organizing and examining KOL engagement insights. Wholly customizable, XpertsConnect puts our clients’ proprietary data on center stage and fosters cross-team accountability for annual engagement goals by providing real-time reporting.”

Structure and services

Headquartered in New York City with offices in London, leaders describe Scientific Global as a creative medical communications agency.

“At Scientific Global, we don’t believe in silos,” executives say. “We do believe in choosing the right mix of creators, doers, and scientists to work closely together and move brands forward.”

The agency’s offerings are scientific communications, strategy, brand championship, creative, tech solutions, and sales training. “Within and across these six core offerings, we deliver a range of broad but interrelated services that include: advisory board development and execution, animation, AR/VR, booth exhibits, brand identity, clinical galleries, congress planning, e-learning, gaming, video production, lexicon development, market access integration, product theaters, promotional materials, speaker decks, and white papers,” executives say.

“Saying no to the status quo, and yes to what’s next, is core to how we operate. But living on the forefront of innovation and change isn’t about latching onto the latest tech toys and buzzwords. It’s about substance. It’s about hiring and retaining people who are curious, collaborative, and compassionate; people who embrace meaningful trends while sidestepping what’s trendy and transient. We’re excited to continue evolving how we work and what we offer.

“We also believe our creative is a huge differentiator, especially in the medical education space. Just because an asset isn’t ‘fancy’ (such as an executive summary) doesn’t mean it shouldn’t be designed to work as hard and as meaningfully as possible. Without creative interdisciplinary thinking, data is just a set of numbers waiting to be interpreted — because numbers don’t actually tell a story all by themselves.”

Future plans

Our team is a constant source of inspiration and is invaluable to our stability and growth,” agency leaders state. “We’re expanding and formalizing our summer internship program to continue attracting top talent as diverse as the global healthcare community we serve. Expanding our London office is another way we’re looking to evolve our offerings for our counterparts in Europe.”

Philanthropy/citizenship

For the past four years, the Scientific Global team has joined fundraising efforts and participated in The Leukemia & Lymphoma Society’s (LLS) “Light the Night” events. “Since 2017, LLS has helped advance 85 percent of the blood cancer treatment options approved by the FDA, and our team is proud to be an ongoing supporter of this important work,” the leadership team says. “We’ve also enthusiastically supported philanthropic efforts in other areas including the Heart Failure Society of America, the American Civil Liberties Union, Food Bank for New York City, The Center (the cornerstone of New York’s LGBTQ+ community), and diversity, equity, and inclusion efforts at several of our alma maters.”