FCB is Network of the Year at Cannes Lions 2020/2021

FCB is Network of the Year at Cannes Lions 2020/2021

— Capping Off FCB’s Record-Breaking Year

New York, June 25, 2021 – The Cannes Lions International Festival of Creativity announced today that FCB won the coveted Network of the Year title, a first for the network in its 148-year history. After celebrating a momentous week that included Healthcare Network of the Year for FCB Health Network, Healthcare Agency of the Year for AREA 23, an FCB Health Network company, two Titanium wins, five Grand Prix, the prestigious honor of Network of the Year was the crowning achievement for the network. In total, FCB accumulated an amazing 80 Lions, consisting of two Titanium, five Grands Prix, 15 Gold, 26 Silver and 32 Bronze – no easy feat, especially in these unprecedented times.

“FCB’s historic showing this year can be attributed to the creative leaders who comprise our global network,” said FCB Worldwide Chief Executive Officer Carter Murray. One of Murray’s top priorities since becoming CEO has been creating an environment where talented individuals can thrive and grow. “It’s also a testament to Global Chief Creative Officer Susan Credle’s creative vision.”

“This incredible honor has been a tremendous affirmation of FCB’s Never Finished spirit and 456 scale,” said Global Chief Creative Officer Susan Credle. “And most importantly the generosity of the network-wide Global Creative Council (GCC) where, bi-yearly, our Chief Creative Officers come together to evaluate and amplify the brightest work around the global network.” Credle, with worldwide creative partner Fred Levron, and the GCC, have put FCB’s creative transformation on full display this week on the largest creative marketing stage in the world.

FCB Chicago’s “Boards of Change” on behalf of the City of Chicago and FCB Chicago/FCB New York’s “Contract for Change” on behalf of AB InBev achieved Titanium glory – a prestigious honor given to game-changing work that breaks new ground – on the final day of the festival. “Boards of Change” won an astounding 14 Lions total, including a Grand Prix. “Contract for Change” garnered 9 significant wins during the Festival, including an esteemed Grand Prix.

Major highlights across the network include FCB Chicago placing third for Agency of the Year and notching 24 total wins, FCB New York ending the week with 18 wins, FCB Canada with 7, FCB Inferno with 6, FCB Interface with 7 and AREA 23, an FCB Health Network company, with 21 Lions, including an amazing two Grands Prix.

This incredible showing at Cannes comes on the heels of an impressive year for the FCB Network, including being named Adweek’s 2020 Global Agency of the Year, which recognized the network’s continued growth, innovation and unwavering focus on its people, clients and the creative work they accomplish together.

Please refer to the charts below for information on all of FCB’s Cannes Lions 2020/2021 accolades:

Cannes Lions – Sustainable Development Goals Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Silver Lion	FCB CANADA	PROJECT UNDERSTOOD	GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY	Sustainable Development Goals – Reduced Inequalities
Bronze Lion	FCB CHICAGO/FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	Sustainable Development Goals – Responsible Consumption and Production
Bronze Lion	FCB ULKA	OUT AND PROUD CLASSIFIED	THE TIMES OF INDIA	Sustainable Development Goals – Gender Equality

Cannes Lions – Titanium Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Titanium Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Titanium
Titanium Lion	FCB CHICAGO/FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	Titanium

Cannes Lions – Brand Experience & Activation Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Gold Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Brand Experience & Activation – Corporate Purpose & Social Responsibility
Silver Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SICK BEATS	WOOJER	Brand Experience & Activation – Healthcare
Silver Lion	FCB NEW YORK	MICHELOB ULTRA COURTSIDE	AB INBEV	Brand Experience & Activation – Live Brand Experience or Activation
Bronze Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SICK BEATS	WOOJER	Brand Experience & Activation – Tech-led Brand Experience
Bronze Lion	FCB CANADA	PROJECT UNDERSTOOD	GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY	Brand Experience & Activation – Social Behaviour
Bronze Lion	FCB CANADA	PROJECT UNDERSTOOD	GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY	Brand Experience & Activation – Corporate Purpose & Social Responsibility
Bronze Lion	FCB INTERFACE	THE PUNISHING SIGNAL	MUMBAI POLICE	Brand Experience & Activation – Not-for-profit/Charity/ Government
Bronze Lion	FCB NEW YORK	MICHELOB ULTRA COURTSIDE	AB INBEV	Brand Experience & Activation – Digital Installations

Cannes Lions – Creative Business Transformation Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Gold Lion	FCB CHICAGO/FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	Creative Business Transformation – Brand Purpose & Impact
Silver Lion	FCB CHICAGO/FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	Creative Business Transformation – Venture Models & Corporate Innovation

Cannes Lions – Creative eCommerce Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Grand Prix	FCB INFERNO	RAISING PROFILES	THE BIG ISSUE & LINKEDIN	Creative eCommerce – Market Disruption
Gold Lion	FCB INFERNO	RAISING PROFILES	THE BIG ISSUE & LINKEDIN	Creative eCommerce – Social Commerce
Bronze Lion	FCB INFERNO	RAISING PROFILES	THE BIG ISSUE & LINKEDIN	Creative eCommerce – Not-for-profit/Charity/ Government

Cannes Lions – Creative Effectiveness Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Gold Lion	FCB NEW YORK	THE WHOPPER DETOUR (2021)	BURGER KING	Creative Effectiveness – Acquisition
Bronze Lion	FCB NEW YORK	THE WHOPPER DETOUR (2021)	BURGER KING	Creative Effectiveness – Retail

Cannes Lions – Innovation Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Silver Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SICK BEATS	WOOJER	Innovation – Early Stage Technology

Cannes Lions – Mobile Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Silver Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SICK BEATS	WOOJER	Mobile – Connected Devices/Wearables
Bronze Lion	FCB/SIX	PUBLICLY TRADED	LIFESTYLES HEALTHCARE	Mobile – Brand-led Mobile Websites

Cannes Lions – Radio & Audio Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Grand Prix	AREA 23, AN FCB HEALTH NETWORK COMPANY	SICK BEATS	WOOJER	Radio & Audio – Healthcare
Gold Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SICK BEATS	WOOJER	Radio & Audio – Use of Audio Technology
Silver Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SICK BEATS	WOOJER	Radio & Audio – Use of Music
Silver Lion	FCB CHICAGO	BEDTIME STORIES	WALMART	Radio & Audio – Corporate Purpose & Social Responsibility

Cannes Lions – Digital Craft Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Gold Lion	FCB CANADA	PROJECT UNDERSTOOD	GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY	Digital Craft – Experience Design: Voice
Bronze Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SICK BEATS	WOOJER	Digital Craft – Innovative Use of Technology

Cannes Lions – Entertainment Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Bronze Lion	FCB NEW YORK	MICHELOB ULTRA COURTSIDE	AB INBEV	Entertainment – Sports: Brand Integration & Sponsorships/ Partnerships
Bronze Lion	FCB&FIRE	UNBOXING IBAI	NETFLIX & PLAYSTATION	Entertainment – Innovation in Branded Content

Cannes Lions – Entertainment Lions for Sport

Award	Office	Campaign Title	Client/Brand	Category/Media
Bronze Lion	FCB NEW YORK	MICHELOB ULTRA COURTSIDE	AB INBEV	Entertainment Lions for Sport – Sports Live Experience

Cannes Lions – Creative Data Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Silver Lion	FCB/SIX	‘ME TOO.’ ACT TOO.	‘ME TOO.’	Creative Data – Data Integration
Silver Lion	FCB/SIX	PUBLICLY TRADED	LIFESTYLES HEALTHCARE	Creative Data – Data-enhanced Creativity

Cannes Lions – Creative Strategy Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Creative Strategy – Collaboration

Bronze Lion

FCB CHICAGO/

FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Creative Strategy – Food & Drink

Cannes Lions – Direct Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Gold Lion	FCB CHICAGO/FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	Direct – Corporate Purpose & Social Responsibility
Silver Lion	FCB CANADA	PROJECT UNDERSTOOD	GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY	Direct – Co-creation & User Generated Content
Silver Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Direct – Not-for-profit/Charity/ Government
Silver Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Direct – Use of Ambient Media: Large Scale
Silver Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Direct – Social Behaviour
Silver Lion	FCB CHICAGO/FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	Direct – Food & Drink
Bronze Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	THE INEVITABLE NEWS	THE INEVITABLE NEWS	Direct – Use of Print/Outdoor
Bronze Lion	FCB CANADA	PROJECT UNDERSTOOD	GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY	Direct – New Realities & Voice-activation
Bronze Lion	FCB NEW YORK	MICHELOB ULTRA COURTSIDE	AB INBEV	Direct – Immersive Experiences & Interactive Screens

Cannes Lions – Media Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Grand Prix	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Media – Social Behaviour
Gold Lion	FCB INFERNO	RAISING PROFILES	THE BIG ISSUE & LINKEDIN	Media – Use of Social Platforms
Gold Lion	FCB NEW YORK	MICHELOB ULTRA COURTSIDE	AB INBEV	Media – Use of Events
Bronze Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Media – Use of Ambient Media: Large Scale
Bronze Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Media – Corporate Purpose & Social Responsibility
Bronze Lion	FCB NEW YORK	MICHELOB ULTRA COURTSIDE	AB INBEV	Media – Social Behaviour

Cannes Lions – PR Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Grand Prix	FCB CHICAGO/ FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	PR – Corporate Image, Communication & Reputation Management
Gold Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	PR – Social Behaviour
Gold Lion	FCB CHICAGO/ FCB NEW YORK	CONTRACT FOR CHANGE	AB INBEV	PR – Food & Drink
Silver Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	THE INEVITABLE NEWS	THE INEVITABLE NEWS	PR – Media/ Entertainment
Silver Lion	FCB INTERFACE	THE PUNISHING SIGNAL	MUMBAI POLICE	PR – Not-for-profit/Charity/ Government
Bronze Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	PR – Brand Voice & Strategic Storytelling

Cannes Lions – Social & Influencer Lions

Award	Office	Campaign Title	Client/Brand	Category/Media
Silver Lion	FCB INFERNO	RAISING PROFILES	THE BIG ISSUE & LINKEDIN	Social & Influencer – Audience Targeting/ Engagement Strategies
Bronze Lion	FCB BRASIL	SWEET BLOCK	ABRAJI & CONGRESSO EM FOCO	Social & Influencer – Cultural Insight

Cannes Lions – Design

Award	Office	Campaign Title	Client/Brand	Category/Media
Gold Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Design – Event Storytelling
Silver Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Design – Spatial & Sculptural Exhibitions and Experiences
Silver Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SEE SOUND	SEE SOUND	Design – Consumer Technology & Homeware
Bronze Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SEE SOUND	SEE SOUND	Design – Medical Products
Bronze Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	THE INEVITABLE NEWS	THE INEVITABLE NEWS	Design – Design-driven Effectiveness

Cannes Lions – Health & Wellness

Award	Office	Campaign Title	Client/Brand	Category/Media
Gold Lion	FCB INTERFACE	THE PUNISHING SIGNAL	MUMBAI POLICE	Health & Wellness – Nonprofit/ Foundation-led Education & Awareness
Silver Lion	FCB INTERFACE	THE PUNISHING SIGNAL	MUMBAI POLICE	Health & Wellness – Nonprofit/ Foundation-led Education & Awareness
Bronze Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	THE INEVITABLE NEWS	THE INEVITABLE NEWS	Health & Wellness – Nonprofit/ Foundation-led Education & Awareness
Bronze Lion	FCB CANADA	PROJECT UNDERSTOOD	GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY	Health & Wellness – Health & Wellness Tech

Cannes Lions – Outdoor

Award	Office	Campaign Title	Client/Brand	Category/Media
Gold Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Outdoor – Live Advertising and Events
Silver Lion	FCB INTERFACE	THE PUNISHING SIGNAL	MUMBAI POLICE	Outdoor – Ambient Outdoor
Bronze Lion	FCB CHICAGO	BOARDS OF CHANGE	CITY OF CHICAGO	Outdoor – Displays
Bronze Lion	FCB INTERFACE	THE PUNISHING SIGNAL	MUMBAI POLICE	Outdoor – Single-market Campaign
Bronze Lion	FCB INTERFACE	THE PUNISHING SIGNAL	MUMBAI POLICE	Outdoor – Social Behaviour

Cannes Lions – Pharma

Award	Office	Campaign Title	Client/Brand	Category/Media
Grand Prix	AREA 23, AN FCB HEALTH NETWORK COMPANY	SICK BEATS	WOOJER	Pharma – Regulated
Gold Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SICK BEATS	WOOJER	Pharma – Regulated
Silver Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	TRAPPED	INSMED INCORPORATED	Pharma – Regulated
Silver Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	UNBREAKABLE	INSMED INCORPORATED	Pharma – Regulated
Bronze Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	FIGHTING FOR WORDS – THE FIRST POSTERS TO HELP TREAT APHASIA – “SHEEP”	CONSTANT THERAPY	Pharma – Regulated
Bronze Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	SICK BEATS	WOOJER	Pharma – Regulated

Cannes Lions – Print & Publishing

Award	Office	Campaign Title	Client/Brand	Category/Media
Silver Lion	AREA 23, AN FCB HEALTH NETWORK COMPANY	THE INEVITABLE NEWS	THE INEVITABLE NEWS	Print & Publishing – Media/Entertainment

About FCB

FCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Adweek’s 2020 Global Agency of the Year, Cannes Lions 2019 North American Creative Agency of the Year and a 2019 Ad Age A-List global top 10, FCB focuses on creating “Never Finished” campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.

Contact:

Melanie Mitchem

[email protected]

917-902-0998

FCB source:

https://www.fcb.com/news/press-room/fcb-is-network-of-the-year-at-cannes-lions-2020-2021