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From launching new business units to being a center of excellence for every brand at a top 10 pharma company, 2023 made it clear that GSW stands apart from other agencies and is steadily raising the bar for how healthcare information should be delivered.
At Harrison/Star (H/S), 2023 was a year of elevating its core mission and ushering it into transformative action.
Last year Heartbeat turned 25. “For humans, life is just unfolding at a quarter century. For agencies, if they’re lucky, 25 years can feel like a lifetime – partnering with scores of ambitious clients, welcoming in hundreds of talented advertising minds, and delivering countless healthcare communications out into the world,” agency leaders say. “Across these three metrics, Heartbeat has been incredibly lucky.”
Having surpassed multi-year goals in growth, staff, culture, and impact in just 18 months, it’s fair to say that our future plans are ambitious.
Imre works with many of the world’s leading and high-growth brands, using an integrated suite of marketing communications services that include brand strategy, creative, digital, social, omnichannel marketing, modern earned, production, and media, data, and analytics.
“The partner of choice for the world’s most ambitious health organizations, we are a full-service team of relentless, resourceful thinkers and doers – creative problem solvers who always find a way to make ‘Health more human.’”
IPG Health leadership says its “secret sauce” lies in its diversity of agency brands, approaches, and personas across the network, established to be interconnected and interoperable.
As experts in mAI (that is, market access intelligence), MHMM embraces and embodies three dimensions for a winning combination: Dynamic. Diverse. Driven.
With a focus on digital transformation, generative AI, medical education, and collaboration between medical affairs and commercial teams, MedThink is revolutionizing how medical information is disseminated and communicated.
In 2022, McKinney Health was launched, bringing the agency’s 54-year culture, creative, and social-first approach to healthcare, health, and wellness advertising. The following year, McKinney Health became a “formidable” industry competitor, winning business pitches against established competitors and actively pitching in the first few months of 2024.