Moon Rabbit: 2023

Moon Rabbit

Moon Rabbit

447 Broadway, Level 4, New York, NY 10013 

[email protected]

Quick Facts


  • Account wins: 5
  • Active business clients: 16

Brands by 2022 sales

  • Brand-product accounts held: 25
  • $25 million or less: 2
  • $25 million-$50 million: 1
  • $50 million-$100 million: 2
  • $100 million-$500 million: 4
  • $500 million-$1 billion: 5
  • $1 billion or more: 1
  • Products not yet approved/launched: 10

Services mix

  • Sales materials: 20%
  • Professional digital/web/mobile: 20%
  • Consumer digital/web/mobile: 20%
  • Media and analytics: 10%
  • UX design: 10%
  • Professional traditional: 5%
  • Consumer traditional: 5%
  • Consumer broadcast:  5%
  • Promotional medical education:  5%
Tarsus Pharmaceuticals, Moon Rabbit

Finalist | Best Nonbranded Professional Campaign
Eye care professionals have a blind spot when it comes to diagnosing Demodex blepharitis (DB), a common inflammatory eye condition caused by an infestation of Demodex mites at the eyelid. Many do not appreciate the impact that an infestation of mites can have on patient comfort and overall eye health. The Tarsus Look at the Lids campaign aimed to change that.

Client roster

  • AbbVie
  • Acorda Therapeutics
  • Alcon
  • Allergan
  • Amgen
  • Bristol Myers Squibb
  • Bridge Bio
  • Centre for Neuroskills
  • Centricity Vision
  • Connective Rx
  • Convatec
  • Eyenovia
  • Opiant
  • Parse Biosciences
  • Revance
  • Roche/Genentech
  • Tarsus Rx


  • Agency of the Year, Category III
  • Best Nonbranded Professional Campaign

2022 saw Moon Rabbit continue its journey as the agency continued to solidify its reputation as a home for exceptional talent doing outstanding work, the leadership team states. 

“Moon Rabbit is an agency staffed top to bottom with people who appreciate that magic can happen when the right blend of talent comes together,” executives say. “Especially when that blend is completely unconventional.” 

Moon Rabbit has recruited talent from famous traditional agencies, as well as talent off the beaten track, managers say, adding that the agency embraces the unconventional, and gives people room to be themselves, to collaborate, think, and make. 

“And what comes from them today is a steady flow of persistently creative ideas and brand expressions that are genuine and genuinely work,” executives say. 

Recent accomplishments

From a growth perspective, Moon Rabbit built itself with new AOR business across Acorda, AbbVie’s Vuity, Parse Biosciences, and Centre For Neuroskills as well as strong organic growth at AbbVie, Tarsus, and Opiant, the leadership team says. 

In spaces outside of health, the agency continued its collaboration with the NFL through ongoing work with Aristocrat, which has engaged Moon Rabbit to be a strategic and creative partner in the global ex-U.S. market as well, executives say.  

Overall, Moon Rabbit’s revenue grew by more than 30 percent, according to managers, who add that the agency’s campaigns are demonstrating results and garnering recognition. 

Moon Rabbit continued to build its pool of talent, adding a host of roles across departments, including Drew Kearse as VP, creative director in New York. 

Executives say the agency continued to grow its “already impressive” digital groups, further building out its in-house capabilities across everything from SEO/SEM to analytics to development.

Structure and services

The Moon Rabbit team is composed of individuals who are encouraged to apply their individuality and contribute to the alchemy at the core of Moon Rabbit,” the leadership team says. “And the agency is structured to support and encourage that individuality to thrive, and contribute to the work that they do.”  

The agency is led by managing partners and industry veterans Michael Banner, John Tenaglia, and James Tinker, with established industry leaders heading up every department.   

Executives say Moon Rabbit offers a range of services including strategy, creative, customer experience, consumer, health, brand identity, design, digital, interactive, development, media strategy, media management, SEO, SEM, analytics, and medical communications. The company has offices in New York, California, and Singapore, with deep experience across both consumer and healthcare brands. 

“Moon Rabbit is an agency that thrives on creating work that challenges norms and genuinely moves people,” leaders say, adding that they believe the best advertising is about connecting with audiences on a visceral level. “Whether that means making people feel things they’re afraid to say out loud or changing their minds to change behavior, Moon Rabbit is committed to launching campaigns that make a real impact.” 

According to managers, the agency “relishes the opportunity to work in partnership with clients who are looking to disrupt the outdated narratives that are so commonly seen within healthcare advertising.” 

Moon Rabbit is privately held and is owned by its managing partners.

Future plans

In 2023, Moon Rabbit continues to be focused on creating meaningful, effective work with their clients,” executives say. “That means continuing to partner with clients who are looking to make authentic work with authentic people.”  

Part of that strategy, according to leaders, will always continue to be to attract talent from different disciplines to join the growing team. “Continued investment in digital strategy and execution will see those groups continue to excel,” executives say. “Ensuring the development of individuals within the organization is a key priority too, in a competitive talent market and continued hybrid work environments.”

The managing team adds that 2023 also brings with it a new home as the agency has doubled its New York City office space footprint in Soho, which is built with collaboration at its heart. “It hosts many areas and enclaves enabling the coming together of great minds and the development of great ideas – all while maintaining the agency’s unique personality,” executives say.


The team at Moon Rabbit continues to work with Arctic Basecamp – a team of experts and scientists who study the Arctic and the impact of events there on weather patterns in the rest of the world, agency leaders say. Their work together started at COP-26 in Glasgow, but continued at other key events including the World Economic Forum in Davos and the legendary Glastonbury music festival in the UK over the summer of 2022, engaging some key celebrities – including Billie Eilish – to join the cause.

“But the most impressive campaign came from a partnership with actor and climate activist Rainn Wilson, who changed his already weather-related name to something that would turn a few heads.” executives say. “When he announced it on social media, the world listened and the campaign reached more than 530 million impressions and was covered by major outlets from around the world, from CNN to Rolling Stone. All of this during the time of COP-27.”

Moon Rabbit

Finalist | Agency of the Year, Category III
(left to right) James Tinker, John Tenaglia, and Michael Banner, managing partners and founders