Precision Value & Health: 2024

Precision Value & Health

60 E. 42nd Street, Suite 1325, New York, NY 10165

212-686-2650 • [email protected] • precisionvh.com

 

Quick facts

Accounts

• Account wins: 41
• Active business clients: 140
  

Brands by 2023 sales

• Brand-product accounts held: 281
• $25 million or less: 67
• $25 million-$50 million: 25
• $50 million-$100 million: 17
• $100 million-$500 million: 39
• $500 million-$1 billion: 21
• $1 billion or more: 55
• Products not yet approved/launched: 57

Services mix

• Market access: 40%
• HCP/consumer: 30%
• Med comm: 30%

 

This was the year the vision came into high definition,” says Doug Fulling, president of Precision Value & Health. “The foundational teams – patient, payer, provider – have developed a unified offering of unprecedented depth, matching our clients in a united pursuit to ensure all patients have access to life-changing therapies.” 

Recent accomplishments

While a decade in the making, this year focused on ensuring the payer, medical communications, and advertising teams were in complete synchronization with one another,” agency leaders say. “From process and system harmonization to team integration, this powerful move will bring unmatched expertise and proprietary solutions that deliver results to clients that are as innovative as they are precise.” 

“The future of access is a complex interplay of payer, provider, and patient dynamics that need to be navigated with empathy and ingenuity to ensure that life-changing medications can make their way to the patients,” states Ashwin Athri, executive VP, strategy, innovation, and partnerships. “As regulatory, technological, and societal changes evolve, we must reimagine how we approach the marketplace and demonstrate value across the continuum of stakeholders. The old rules just don’t apply anymore; our clients are demanding and need a holistic view of the entire healthcare journey.”

To deliver on this promise, the teams focused on providing exceptional work to Precision clients every day – a commitment underscored by the “impressive” statistic that in 2023 Precision partnered with 38 of the 68 drugs approved by the FDA,  57 percent of life-changing therapies spanning oncology, rare diseases, CNS, immunology, cardiorenal, metabolic, vaccines, and antivirals.

Precision also secured more than 55 new clients in 2024, taking on assignments ranging from best-in-class patient support programs to several omnichannel overhauls for mature brands.

Structure and services

Every day our organization works with clients to introduce change to the practice and accessibility of medicine,” according to Isabella Sergio, executive VP, managing partner, healthcare agencies. “Change is a constant, and a competency, and realigning our structure to mirror the needs of our clients was critical.”

“We’ve made these moves to solidify our position as the partner of choice,” adds Jackie DeAngelis, executive VP, managing partner, healthcare agencies, “Our integrated teams are helping our clients shift healthcare decision-making, close gaps in care, and enhance patient access and experience.”

Leaders say to bring this to life, the agency focused on its people. “The key is ensuring a commitment to professional and personal development, team expansion, and industry partnerships.” First, the agency selected a new professional development partner, Franklin Covey, to expand its online learning ecosystem, allowing Precision to curate experiences for each team member.

“In addition, the commitment to a flexible working environment continues and enables the company to draw from talent across the country and ensure teams can juggle work demands with the realities of everyday life,” executives say.

Fueling expansion was the acquisition of UK-based Makara Health, an agency recognized for its scientific rigor and specialized capabilities in learning and development, medical and patient education, PR, and brand promotion.

“This move further expands Precision’s global footprint while adding intellectual heft,” managers say. “Speaking of heft, to meet the growing demand for omnichannel innovation and engagement, the agency has integrated key strategy teams – omnichannel, media, digital, content, social – with paid media, search, and social execution under the leadership of John Fitzpatrick, senior VP, omnichannel strategy.”

Agency leaders say Precision continues its dedication to its Access Experience Team, a unique panel of experts, all of whom have held access
decision-making roles at health plans and health systems. This year, the team welcomed Senior Director Karina Abdallah, formerly of BCBS Michigan and Henry Ford Health; Senior Director Molly Borchardt, formerly of BCBS of North Carolina and Prime Therapeutics; and Senior Advisor Rachelle Wan, formerly of Prime Therapeutics and CVS.

The commitment to health equity also continues as the team builds out partnerships to meet the needs of clients for population health initiatives around care quality, SDOH, and health equity, including collaborations with NCQA, NQF, PQA, and the Stanford Health System, executives say.

Future plans

2024 will be the year that the industry comes to recognize Precision not just for its reputation for best-of-breed services but also its leadership in bringing innovative tools that leverage the vast amounts of data available to healthcare marketers,” says Chief Growth Officer Carolyn Morgan.

To underscore this, Precision is working towards incorporating contextual insights into engagement channels such as Conversational AI, FRM Case Management, and MSL engagements to meet the patients, physicians, and caregivers where they are virtually, physically, and at any point of their journey.

In addition, Precision continues to innovate across its product offering. In 2023, Precision launched Navigator365 Benchmark, which according to agency leaders is a first-of-its-kind competitive benchmarking tool. “This game-changer allows clients to see not only how they stack up against their competition, at the brand level, across channels and tactics but also how they perform against themselves in those same channels and tactics over time,” executives say.

And leaders add that the agency is enriching the insights and analysis offering included in its award-winning AccessGenius, amping the value and specificity of coverage information that sales representatives can share with clinicians.

Philanthropy/citizenship

At the core the team’s belief is giving back,” the leadership team says. Precision has an in-kind partnership with Step Ahead Scholars [SAS], established in late 2020 to support efforts to eradicate college access inequity by empowering underserved students to and through college. Precision volunteers designed and developed a website to support the SAS mission. SAS summer interns have been hired and are starting their careers at Precision.

In addition, for SHARE, a nonprofit dedicated to providing education and resources for women’s cancers with an emphasis on underserved communities, the team has helped launch its new brand.

Leaders also say “not a month goes by” in which the Precision team does not pull together for worthy organizations and causes. “Team members line up to serve at food banks and soup kitchens in Chicago, LA, NJ, and NYC. They clean up the banks of the Charles River, stuff back-to-school backpacks for kids in underserved communities and walk to raise funds for breast cancer awareness as well as the Leukemia and Lymphoma Society.”