/prompt.: 2024
The agency continued its trajectory from consumer health care into biopharma, with 74 percent of revenues coming from health care, and Rx products representing its largest sector.
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The agency continued its trajectory from consumer health care into biopharma, with 74 percent of revenues coming from health care, and Rx products representing its largest sector.
Forward. That is the rallying cry at the newly minted Propel Health Communications.
PRYME focused on strengthening comfort and confidence in not only the team, but in the work produced.
This most recent period saw growth on several fronts, boding well for the agency and its particular client approach as year seven unfolds.
For ReadHealthy Communications, 2023 marked both the beginning – as the company came on the scene in March of that year as a new storytelling, PR, and corporate communications firm for pharma, biotech, and digital health companies.
“Despite a challenging year for both the industry and Real Chemistry, we ended 2023 with strong revenue of $596 million, a 7 percent increase over 2022, as we continued to invest in critical technology like artificial intelligence (AI) and significantly expand and enhance our capabilities,” the leadership team states.
When agencies rush to replace human judgment with machine learning, critical thinking from real-life experiences can be lost. real intelligence resulting in real results sets REALITYRx apart from other agencies, leadership states.
“If the old biopharma communications model isn’t dead, it’s definitely on life support,” agency leaders state. “We recognize that all audiences, from HCPs to patients, no longer tolerate being marketed at. Instead, audiences want to experience a brand, interacting with it in the ways that make the most sense for them, not the marketer.”
While BGB Group has provided payer and market access capabilities since 2015, this specialized offering was finally formalized as its own entity, and industry veteran and market access expert Lisa Bair recently was tapped to lead it.
Just having surpassed its second anniversary, Science & Purpose (S&P), a Purpose Group Agency, is one of the fastest growing agencies at Omnicom Health Group due to its nimble, integrated approach to building modern global brands.