RevHealth: 2024

RevHealth

55 Bank Street, Morristown, NJ 07060

973-867-6500 • revhealth.com

 

Quick facts

Accounts

• Account wins: 9
• Active business clients: 29
  

Services mix

• HCP: 30%
• Medical education: 20%
• DTC/DTP: 15%
• Access: 15%
• Media: 10%
• Advocacy: 10%

“The future is unfiltered,” proclaims the leadership of RevHealth. “RevHealth is not just here for it – we’re the pioneers of 100 percent unfiltered thinking. We’re not afraid to be bold – and we’re not satisfied with comfortable. We don’t follow well-worn paths. We refuse to censor thinking. That is how we transcend the traditional to create experiences our audience can’t help but embrace. It is with this spirit that the agency recently unveiled new branding, expanded services, and key leadership additions. Unfiltered thinking has always been in our DNA – our long-standing clients can attest to that – and it feels right to have that at the core of how we position the agency moving forward.”

Recent accomplishments

Steering RevHealth toward new horizons is recently appointed CEO Ben Beckley. Managers say Beckley is a health agency veteran who understands the critical importance of strategy plus creative plus exceptional service to deliver meaningful experiences to clients that ultimately impact patients. With a proven track record and visionary leadership style, he is focused on leading RevHealth into a new era of growth and success. “In a world where the right moment is everything to adoption, our unique approach to omnichannel, analytics, and data will demonstrate how our industry can in fact change and be more in tune with consumer behaviors,” Beckley says.

In 2023, RevHealth reorganized and broadened our strategy department to include patient and market access. Leading market access capabilities is industry expert Peter Holmberg, who joined the RevHealth team this past year, bringing extensive experience to help clients navigate the challenging waters of market access. 

In addition, RevHealth appointed Colleen Gangl its first chief people officer. “Since joining a year ago, Colleen and her team have shown unwavering focus on elevating the employee experience through education and support and implementing new policies and plans that benefit employee well-being,” managers say.

According to agency leadership, RevHealth continued to build on past growth both organically and through new business acquisitions. The agency added nine new assignments across numerous therapeutic areas. “All this while not missing a beat, as we launched new products/campaigns, including the award-winning Merus ‘Find the Fusions’ precision oncology awareness campaign and the Zimhi ‘Every Moment Matters’ campaign, which addresses the need for a stronger naloxone due to the rise of fentanyl.”

Structure and services

“If the old biopharma communications model isn’t dead, it’s definitely on life support,” agency leaders state. “We recognize that all audiences, from HCPs to patients, no longer tolerate being marketed at. Instead, audiences want to experience a brand, interacting with it in the ways that make the most sense for them, not the marketer.”

To help clients capitalize on this need, RevHealth developed a proprietary process called 4D Brand Experiences that executives say enables the agency to shape and control the brand narrative to have the greatest impact in each channel while keeping it fresh and relevant. This model requires experts from a wide range of disciplines, including brand and engagement strategy, marketing and communications, science and medicine, development and user experience, media planning, and access and reimbursement.

“Having a deep bench of all these experts in-house is one thing – and we do – but providing an environment where they can seamlessly collaborate is just as crucial,” leaders say. “Unlike many agencies, which put together ‘arranged marriages’ of people from completely different business units to work on a brand, RevHealth is ‘Deeply Unsiloed.’ We’re one integrated agency, all incentivized to succeed together.”

Another challenge RevHealth leaders  see clients face is an allocation of resources to thought leader influence. “National thought leaders are unlikely to go ‘all-in’ on a brand and may not even be prescribing it,” executives say.

“To meet this need, we created AMPLIFAI, our proprietary influencer targeting strategy and technology that reinvents KOL engagement by leveraging clinical influencers in regional and local clinical communities. We have developed a clinical-influencer identification tool, powered by AI engineering to consider a multitude of factors to identify the right local influencers who will make a real impact for a brand. We see this new offering as a significant opportunity for RevHealth and our current, and future, clients.”

Future plans

Fueled by 100 percent unfiltered thinking, we are looking for 2024 to be a significant growth year for RevHealth through new opportunities and deepening relationships with existing clients,” executives say. “We continue to look at areas where we can expand our offerings, such as harnessing next-generation AI technology, to better serve the needs of our clients, today and tomorrow.”

According to the leadership team, with multiple recent wins in precision oncology and rare diseases to propel continued growth, RevHealth will continue pushing boundaries of creativity and technology in promoting cutting-edge medicines.

Philanthropy/citizenship

“RevHealth is proud of our ongoing commitment to philanthropy,” agency leaders say. During 2023, RevHealth supported several local community organizations including the Interfaith Food Pantry Network and St. Hubert’s Animal Welfare Center. Employees remain committed to improving health and wellness while supporting important causes through participation in the Verizon Corporate Classic 5K for the JBWS and the Shatterproof Rise Up Against Addiction Walk.