Although prescription drug pricing tends to dominate national media coverage – with a frequent focus on cost as a barrier to patient access – that is only one aspect of a complex and often convoluted experience for patients, especially when highly specialized treatments are needed.
Tag Archive for: patient care
SSCG Media Group shares findings from their most recent 2023 MAP MD survey results, which was designed to understand the next best evolution in the path to a successful media campaign.
The firm will seek to acquire and combine best-in-class companies with recognized expertise in global market access, medical affairs, patient services, and data and analytics.
As the healthcare journey for patients living with cancer has changed, so has the way in which pharmaceutical companies bring a drug to market. Med Ad News spoke with Anne Marie Robertson, SVP, strategy & marketing, EVERSANA about how companies need to rethink traditional commercialization models in oncology to be agile in today’s market.
As our nation attempts to pick itself up and walk away from the COVID battlefield, we can see the toll it has suffered. COVID spurred a pervasive physical and mental health crisis in the United States, but it has also precipitated a financial and operational crisis among our most important healthcare institutions.
Kite’s Christi Shaw, AbbVie’s Jag Dosanjh, and LexisNexis Risk Solution’s Liz Paulson earn top industry honors.
The company is touting the platform as the first fully digital clinical trial solution for oncology, hematology, and urology.
