EVERSANA: 2019

 

EVERSANA

190 North Milwaukee Street
Milwaukee, WI 53202

Telephone
414-434-4600
E-mail
[email protected]
Website
eversana.com

 

Anchored to the Latin word “sana” for healthy and “ever” for continual evolution, management says EVERSANA lives up to its name as the leading independent provider of global services to the life science industry. “The company’s integrated solutions are grounded in the patient experience and span all stages of the product lifecycle, ensuring the delivery of long-term sustainable value for patients, prescribers, channel partners, and payers,” the leadership team says.
For Eric Bishea, President of Marketing and Market Access at EVERSANA, 2018 was a year of massive transformation, growth and enhanced value. The team grew by more than 80 professionals to support more than 20 product launches; data analytics and HEOR capabilities were added as integral offerings; enhanced pricing software and data products were introduced; and the company’s proprietary insights product line and database was transformed into a digital platform: Health Strategies Insights by EVERSANA.
According to the leadership team, breaking down the complexity of reimbursement is at the core of the managed markets agency services offered by EVERSANA. Led by General Manager Megan Jones, the managed markets team brings an unrivaled understanding of the evidence that payers expect when making formulary or benefits coverage decisions.
“The strategic, clinical, and content teams know how to interpret and weave together the data to create compelling value stories for the products they support,” management says. “This is a team that embraces the philosophy that gaining coverage is not enough; in order for patients to benefit from these therapies, they need help navigating the complex reimbursement process. The agency’s expertise and deep understanding of the reimbursement and cost-and-coverage dynamics that matter to stakeholders – from health plan medical directors to specialty pharmacy decision-makers – culminate in strategic platforms and resources that ease that process so that patients benefit from the therapies they need.”
“We deliver solutions that support all payer customer channels,” Jones says. “Through creative and innovative strategies and tactics, our team enhances the value stories of our clients’ brands and portfolios by driving pre-launch planning, value proposition development, and formulary coverage pull-through.”

Recent accomplishments

In 2018, managed markets won agency of record status on eight new accounts and supported 11 launches across a range of therapeutic categories, including oncology and rare disease. The team grew by 17 percent, committing staffing and resources to the expanded business. Management says the attribute that led to these wins and the growth of the agency was the theme of enhancing value, which the agency embraces.
Over the past year, managed markets expanded its capabilities, service offerings, and partnerships across EVERSANA. The agency’s client services team has been unified under the leadership of Jodi Ceberio, Executive VP, Client Services. In the first quarter of 2019, a dedicated Payer Strategy Group composed of payer and market subject matter experts was established, with Jeff LaVaute, Executive VP of Client Strategy, at the helm. The group consists of seven dedicated strategists, each assigned to in-line brands and responsible for keeping abreast of the ever-changing healthcare landscape. Jones is confident that the growth of these teams and the strong partnerships they have created with EVERSANA’s clients have enhanced clients’ successes in the marketplace.
Additional services offered include HEOR and government policy systems expertise. Industry leader Carolyn Hillegass joined the team in 2019 as General Manager, HEOR. Management says Hillegass is focused on growing expertise to increase the value offered to clients across their products’ lifecycles.
According to the leadership group, the GPS team – led by Chief Medical Officer Richard G. Stefanacci, DO – continues to drive thought leadership through publications and hands-on market experience.
From Jones’ perspective, the marketplace will continue to evolve; therefore, remaining up to date and on top of the trends and changes impacting the industry is critical. EVERSANA executives say this encompasses understanding the nuances of proposed legislation to help clients communicate real-world evidence, as well as navigating the expanding role of health systems, to name just a few; ultimately, it comes down to delivering value solutions to payer stakeholders to ensure that patients have access to products.
Managing Director Leana Wood leads a full-service medical communications agency that provides specialized solutions to healthcare clients. Under Wood’s leadership, health communications functions as a strategic and value-added extension of a client’s team. “We deliver customized solutions that help our clients achieve their goal of superior patient outcomes,” Wood says. “In doing so, we partner with clients to generate results.”
For Wood and the health communications team, 2018 was a year focused on transformative change and growth. Front and center is the integration with EVERSANA and the increased ability to leverage resources to best serve their clients. As a result, they experienced significant client and account growth, and benefited from the ability to engage with a number of best-in-class agencies.
“Everything we do – from customized campaigns to collaborating with The Patient Experience Project (PEP), an EVERSANA agency – is done through the lens of the patient,” Wood says. “We leverage insights to create more compelling communications for all audiences: patients, healthcare providers, and caregivers.”
This team has successfully delivered award-winning creative solutions to clients across diverse therapeutic areas. “From peer-to peer education to meeting planning to promotional advertising, the content they create illustrates stories made all the more impactful because the patient is at the center of the work,” according to EVERSANA management.
According to management, with so much noise in the market landscape, it’s important to help clients tell their brand stories and to be able to reach healthcare providers and patients more cost-effective ways. In 2018, health communications made significant investments in turnkey digital solutions to enhance the impact of interactions with HCPs and patients.
“Clients benefit from our emphasis on utilizing digital assets to communicate their messages because we are able to track and assign return on investment (ROI) with each initiative,” Wood says “With our clients, we created and delivered solutions that have had the ability to positively affect the lives of patients. Our goal is to continue to bring best-in class-solutions to clients and continue to delight our clients by surpassing expectations.”
The Patient Experience Project, now an EVERSANA agency, is a full-service, patient-centric healthcare marketing and communications agency serving the pharmaceutical, biotechnology, and healthcare industries. Led by General Manager Seth Gordon, PEP collaborates with patients and caregivers – in addition to opinion leaders – to understand the patient journey and co-create solutions with a singular focus: to design and deliver the best patient experience, according to management.
“Building authentic connections with patients, caregivers, and HCPs is at the heart of PEP’s nationally recognized approach,” Gordon says. “This approach includes innovative patient relationship management and best-in-class clinical trial recruitment with our colleagues from Seeker Health by EVERSANA.” The Patient Experience Project provides co-created, patient-centric agency of record and integrated marketing services.

STRUCTURE AND SERVICES

According to management, from launch readiness to product launch to in-market success, EVERSANA’s services platform provides value by meeting patient, payer, and channel needs at every stage of the product lifecycle. The company is focused on bridging the gap between science and sales in order to infuse forward-looking commercial thinking into the world of innovation and scientific excellence.
“We know that value is achieved by strong relationships and operational excellence,” Bishea says. “As an integrated life science services partner, we perform as an extension of our client’s team and inform decisions that improve the lives of their patients.”
In 2018, EVERSANA expanded its life services platform with PEP, Triplefin, Dohmen Life Science Services, and Seeker Health. Managers say as one entity, the expanded platform employs more than 1,500 global professionals, who serve more than 500 biopharmaceutical and medical device companies.

FUTURE PLANS

According to management, EVERSANA will continue to take the lead in bringing therapies to market efficiently and supporting healthier outcomes for patients every day, with collaborative agencies that support this vision.
“For 2019, we are focused on structuring cross-agency coordination – where a joint approach of payer, HCP, and patient recruitment will add immediate value to our clients,” Bishea says. “We will soon release new data modules for Pricentric, and new software for PriceRight. The time for value-based, patient-centered solutions is now, and we are leading the way.”

PHILANTHROPY/CITIZENSHIP

Managers say EVERSANA lives its cultural belief of being patient-minded. “Through their experiences, beliefs, and actions, EVERSANA employees are giving back to their communities, volunteering in non-profit organizations, and participating in charitable activities, with the goal of raising awareness,” EVERSANA leadership says. “They are also engaged in community efforts at their respective offices, from giving blood, to wearing Stripes on Rare Disease Day, to supporting fundraising activities around the country, to charitable donations and pro-bono work for charitable organization. The list goes on and on and demonstrates that, at EVERSANA, the patient is at the heart of everything they do.”