Healthcare communications executives call on industry partners to join expanding coalition to fight vaccine hesitancy

Healthcare communications executives call on industry partners to join expanding coalition to fight vaccine hesitancy

Face2Face America, a nationwide, community-driven Covid-19 vaccine education initiative, launched a call to action to engage other members of the healthcare communications industry to lend support to their initiative to fight vaccine hesitancy. Face2Face America was created by a consortium of healthcare communications experts that want to educate vaccine hesitant communities about the importance of getting a Covid-19 vaccine.

Developed by a coalition that includes health-specialty marketing agency principals, creatives and healthcare workers on front lines of hesitant communities, Face2Face launched its campaign on April 19th, the first date on which all Americans 16+ were eligible to get a vaccine.

“As healthcare communications experts, we know that many Americans make healthcare decisions based on information they hear from their primary care doctors and members of their communities,” said Marc Benjamin, a founder of Face2Face and a healthcare marketing expert. “Recent surveys of disparate vaccine hesitant groups suggest this is a common truth. We created Face2Face America to let these communities hear directly from their community peers and their doctors about the importance of getting vaccinated. We need to expand our efforts and we are calling on our partners in the healthcare industry to get involved in our project.”