Tag Archive for: healthcare advertising

Med Ad News sat down with Ankit Vahia, Ph.D., who recently joined ConcentricLife as chief strategy officer, to talk about the agency’s strategy behind delivering experiences versus having a transactional relationship with clients and brands.

As social media platforms begin to offer ad-free subscriptions, the impact extends to the pharma and lifesciences industry.

Industry veteran Mel Routhier will lead VML Health’s global creative team with the new appointments of Khalid Latif as global executive creative director (Europe), VML Health and Natxo Diaz as global head of health craft, VML Health.

With over two decades of experience in producing impactful campaigns across consumer, health & wellness, and pharmaceutical brands, Renata Maia will oversee the creative product across all Ogilvy Health offerings including brand development, strategy, experience and innovation, PR and influence, medical education, and market access.

Scrum50 brings a decade of barrier-free, consumer-connecting expertise to enhance BGB’s expanding capabilities.

The move sets a new standard for measurement solutions and advanced analytics in healthcare advertising.

Leading pharmaceutical business and marketing publication Med Ad News has announced the MedAdvocate jury for the 2024 Manny Awards. The MedAdvocates are an unbiased panel of creative experts that analyzes the exceptional components of each finalist creative award campaign under consideration for a Manny Award.

2023 was a year of many ups and downs. Pharmaceutical advertising is now the number two advertising category in the United States, but with that, the need for brands to stand out has never been greater.

In this newly created role, Laura will be tasked with leading creative excellence and innovation across the practice’s global teams and client portfolio. 

 The acquisition solidifies Spectrum’s growing work in promotional engagement and advertising, and formally establishes Spectrum’s strategic advertising and consulting pillar, leveraging CrowdPharm’s disruptive delivery model to help clients meet today’s marketing challenges with more impact and efficiency.