WPP announced AstraZeneca has appointed the network, led by VML Health, to the pharma giant’s roster for its U.S. and global oncology creative business. The WPP team will be based out of the United States and UK, and will also be comprised of Grey Health and Ogilvy Health.
Tag Archive for: healthcare advertising
The former Publicis chief digital officer joins Klick to take its growing media team into the future.
The sun has set on the 71st Cannes Lions International Festival of Creativity, and much has been written regarding AI in the advertising industry, the future of PR and celebrities du jour, including Chrissy Teigen, John Legend, José Andrés, and more! Amid the fanfare, pharma continues to loom large and several key learnings came to light relevant to the industry.
Susan Perlbachs of EVERSANA INTOUCH offers an inside look at serving on the Cannes Lions Health 2024 Pharma Jury.
Whether you love or hate the Request for Proposal (RFP)/ “pitch” process, it’s still the industry standard for getting to know potential agency partners.
The world’s largest independent health agency kicks off creativity festival with a Gold Pharma Lion, Bronze Health & Wellness Lion, plus #2 Health Agency and #2 Health Network of the Year titles for the second year running.
Is SEO necessary now that we have generative AI? Do healthcare marketers need to use experts and/or humans to execute SEO for their digital properties?
The world has never been so diverse, and it is even more evident when you look at the upcoming Cannes Lions 2024.
Every year, the Cannes Lions festival sets the benchmark for creativity in advertising, and this year won’t be any different. One of the wonderful things about the health and wellness category is that it becomes a spotlight on key health issues that people believe can be solved with creativity.
This year’s class was drawn from an applicant pool of 4,627, underscoring both the popularity of the nextgenerATion program and the growing level of student interest in exploring careers in healthcare marketing and advertising.