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From podcasts to traditional TV, a diversified media strategy boosts impact and reach in today’s marketing landscape.

Regeneron Pharmaceuticals Inc. said on Thursday the company would buy the global rights to the cancer drug Libtayo from French drugmaker Sanofi SA in a deal that includes an upfront payment of $900 million.

Med Ad News caught up with Christian Bauman, as the former H4B Chelsea lead settles into his new position as chief creative officer for The Bloc. Bauman reflects on his time with Havas, what brought him to the health creative agency The Bloc, and his career re-evaluation in light of the COVID-19 pandemic.