In 2024, the industry must acknowledge the interconnected impact of the Inflation Reduction Act (IRA), growing AI and technology usage, and evolving smart data, as these factors create a ripple effect. How market access responds to these effects will impact sales and marketing. Effectively addressing these impacts lies at the heart of industry reform.
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A nationally representative survey of 2,001 employed adults in the United States released by the health insurance company Aflac found that many — one in four — simply skip regular checkups because they are feeling healthy. According to the survey, about half of adults have avoided at least one common health screening, including tests for certain diseases and other exams.
The $26,500-per-year price tag for Eisai Co. Ltd. and Biogen Inc.’s newly approved Alzheimer’s disease drug is slightly above expectations, but should not dent demand for the promising therapy, Wall Street analysts said.
Being expedient focuses on today’s challenges and needs, and often means skipping steps, estimating rather than calculating, and doing things quickly. Sometimes the expedient solution is necessary; however, it inevitably leads to more work down the road. This is the essence of efficiency – not just fast, but without wasted time and effort.
From podcasts to traditional TV, a diversified media strategy boosts impact and reach in today’s marketing landscape.
Regeneron Pharmaceuticals Inc. said on Thursday the company would buy the global rights to the cancer drug Libtayo from French drugmaker Sanofi SA in a deal that includes an upfront payment of $900 million.
Med Ad News caught up with Christian Bauman, as the former H4B Chelsea lead settles into his new position as chief creative officer for The Bloc. Bauman reflects on his time with Havas, what brought him to the health creative agency The Bloc, and his career re-evaluation in light of the COVID-19 pandemic.