W2O – an innovative, analytics-driven, digital-first marketing and communications firm – reported a 23 percent increase in revenue to $177 million in 2018 from $144 million in 2017.
Pam Caputo – associate director of Media & Engagement at precisioneffect – believes that the pharmaceutical world needs to adopt a page from the consumer realm handbook and remember that like their patients, doctors watch TV, surf the web, and listen to podcasts while commuting.
FCB Health Network President and CEO Dana Maiman announced the launch of Studio Rx Productions, the network’s new creative production studio.
NEW YORK, May 1, 2018 /PRNewswire/ — Digital Health Coalition (DHC) and Intouch Solutions announced they are partnering to explore the impact of artificial intelligence (AI) on the pharmaceutical industry. The initial results of their research, presented in serial ebook format, are now available and dive into the future of delivering highly personalized, agile marketing. DHC […]
We usually see Siri spelled in caps and lower case as if she is a real person instead of a phone application. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface.
“Mobile first” media strategies have gained a full head of steam in almost all advertising categories, with Pharma being one of the few exceptions.
More time is now spent on the Internet through smartphones than on PCs; that includes both work and leisure time. But it’s not necessarily easier to connect with your customers.
Klick Health execs say technology is key to strategic and creative brand building, keeping up with clients, remaining relevant – and in business TORONTO, ON/NEW YORK, NY – June 15, 2016 – Two top Klick Health executives have likened traditional healthcare agencies to endangered species on their way to becoming extinct. Their comments were released […]
Much has been written about the impact of digital media on the life sciences industry. However, an area less discussed is how to maximize that impact globally, and in particular how to organize for success.