As pharmaceutical marketing benefits from soaring advances in data availability and data analyses techniques, brand marketers are called upon to select data and analytics partners. Linda von Rosenvinge, Cross-Disciplined Strategist for Greater Than One (GTO), recommends strategy centers on two towering criteria for these decisions: imagination and agility.
The U.S. National Institutes of Health (NIH) awarded seven companies and academic institutions grants to develop digital health technology to help with the Covid-19 pandemic.
Eli Lilly will add 100 jobs to the company’s manufacturing facilities at the Lilly Technology Center campus in Indianapolis.
W2O – an innovative, analytics-driven, digital-first marketing and communications firm – reported a 23 percent increase in revenue to $177 million in 2018 from $144 million in 2017.
Publicis Health acquired Payer Sciences, an innovative, data-and-analytics-driven health marketing agency focused on helping biopharmaceutical manufacturers navigate the dynamic U.S. reimbursement environment.
Are marketers just paying lip service to the idea that the patient is in charge when it comes to developing patient acquisition and support programs?
Don’t fall under the digital bus. That’s how Gartner’s 2016 report characterizes the certainty and velocity of the movement to digital. And, according to IDC, two-thirds of CEOs plan to focus on digital transformation strategies in 2016. No doubt that many life sciences company CEOs will be among those on the digital bus.
Redefines data-driven marketing services for the life sciences industry; partnership with Medikly further expands the network’s insight-driven client offerings
Although SXSW 2016 lacked a major platform launch, it did further the tech discussion in key areas.
Amgen’s new injectable cholesterol drug Repatha has been turned down for use on Britain’s state health service, underscoring a worldwide debate about the value of such pricey medicines. Repatha belongs to a potent new class of drugs known as PCSK9 inhibitors that are extremely effective at lowering “bad” LDL cholesterol. But the National Institute for […]