Healthcare marketers spend more than $6.5 billion each year and depend on ad performance reporting to ensure the relevancy and effectiveness of their campaigns. Yet most patients feel like the ads they see are not relevant to them, in part because many in the industry continue to use measurement methods that delay necessary optimizations by weeks or months. DeepIntent Senior Vice President John Mangano analyzes how delayed measurement is costing healthcare marketers.

Face2Face America, a nationwide, community-driven Covid-19 vaccine education initiative, launched a call to action to engage other members of the healthcare communications industry to lend support to their initiative to fight vaccine hesitancy.

closerlook inc. promoted two members of the digital-native marketing agency’s account team: David Droll and Chelsea Patton.

Coegi’s Brittney Monroe looks at how Covid-19 and the shift towards telehealth services have affected marketing strategies for pharmaceutical companies.

Data-driven marketing products and services communications firm Relevate Health Group announced the completion of a strategic combination with Arteric, a digital marketing agency known for its proprietary machine learning (ML) driven multichannel digital marketing.

Life sciences and healthcare tech executive Patrick Flavin joined the business development team at closerlook inc. with plans to help accelerate growth of the digital-marketing agency.

Biopharma digital-marketing agency closerlook inc. announced the promotion of Amy Wolgemuth Bordoni to vice president, executive creative director.

An industry expert discusses different strategies for pharmaceutical companies to maximize their marketing campaign performance.

W2O acquired 21GRAMS – a rapidly growing, strategic and creative marketing, advertising and patient/medical education agency dedicated to making healthcare more human.

Pharma is in digital hyperdrive, and the job market looks nothing like it did in the past. Pharma marketers who ignore changes risk losing their competitive edge.