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The Pulse of the Pharmaceutical Industry

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3 Pharma Marketing Practices to Kiss Goodbye

Justin Grossman, CEO of meltmedia, discusses three outdated practices that every pharma marketer should leave behind – tactics to replace them with as companies modernize their marketing.

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Fingerpaint Adds to Digital Strategy Team

Fingerpaint – a full-service marketing agency with offices in New York, Pennsylvania, Arizona and New Jersey – has added Joseph Cymerman to its digital strategy team. Cymerman is based in the agency’s Saratoga Springs, N.Y., office.

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Future of Agencies

There has been a void in the healthcare industry and there is a need for agencies to become more efficient and cost-effective to reflect these new challenges.

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Tap Native Releases “Priority Targeting” for Digital Healthcare Marketers

Tap Native, the Web’s leading health focused native ad platform and traffic exchange, announced the release of its Priority Targeting system allowing healthcare marketers to display native and content style advertising contextually within condition specific content and websites as well as to specific genders.

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Doctors Are People Too: A Q&A with precisioneffect’s Pam Caputo

Pam Caputo – associate director of Media & Engagement at precisioneffect – believes that the pharmaceutical world needs to adopt a page from the consumer realm handbook and remember that like their patients, doctors watch TV, surf the web, and listen to podcasts while commuting.

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FCB Health Network Launches Creative Production Agency Studio Rx Productions

FCB Health Network President and CEO Dana Maiman announced the launch of Studio Rx Productions, the network’s new creative production studio.

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Digital Health Coalition And Intouch Solutions Release Ebook: “Modern Marketing: Pharma’s Data-Powered AI Revolution”

NEW YORK, May 1, 2018 /PRNewswire/ — Digital Health Coalition (DHC) and Intouch Solutions announced they are partnering to explore the impact of artificial intelligence (AI) on the pharmaceutical industry. The initial results of their research, presented in serial ebook format, are now available and dive into the future of delivering highly personalized, agile marketing. DHC […]

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Eyeforpharma 2018 Doubles Down on Digital

In 2018, digital healthcare is not only a key topic, it’s being talked about and promoted as a lynchpin for effective communication, engagement and outcomes.

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Five Key Digital Insights for Your Brand from Digital Pharma West

From the latest in VR to imaginative Social Engagement approaches, here are Ben Putman’s Top Five Digital Marketing takeaways for 2017.

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What Healthcare Marketers Can Learn from Netflix

A recent article in the New York Times, headlined Netflix Lets Viewers Pick the Plot, tells how the video streaming behemoth is creating content with an interactive twist.

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