An industry expert discusses different strategies for pharmaceutical companies to maximize their marketing campaign performance.

W2O acquired 21GRAMS – a rapidly growing, strategic and creative marketing, advertising and patient/medical education agency dedicated to making healthcare more human.

Pharma is in digital hyperdrive, and the job market looks nothing like it did in the past. Pharma marketers who ignore changes risk losing their competitive edge.

Justin Grossman, CEO of meltmedia, discusses three outdated practices that every pharma marketer should leave behind – tactics to replace them with as companies modernize their marketing.

Fingerpaint – a full-service marketing agency with offices in New York, Pennsylvania, Arizona and New Jersey – has added Joseph Cymerman to its digital strategy team. Cymerman is based in the agency’s Saratoga Springs, N.Y., office.

There has been a void in the healthcare industry and there is a need for agencies to become more efficient and cost-effective to reflect these new challenges.

Tap Native, the Web’s leading health focused native ad platform and traffic exchange, announced the release of its Priority Targeting system allowing healthcare marketers to display native and content style advertising contextually within condition specific content and websites as well as to specific genders.

Pam Caputo – associate director of Media & Engagement at precisioneffect – believes that the pharmaceutical world needs to adopt a page from the consumer realm handbook and remember that like their patients, doctors watch TV, surf the web, and listen to podcasts while commuting.

FCB Health Network President and CEO Dana Maiman announced the launch of Studio Rx Productions, the network’s new creative production studio.

NEW YORK, May 1, 2018 /PRNewswire/ — Digital Health Coalition (DHC) and Intouch Solutions announced they are partnering to explore the impact of artificial intelligence (AI) on the pharmaceutical industry. The initial results of their research, presented in serial ebook format, are now available and dive into the future of delivering highly personalized, agile marketing. DHC […]