FCB Health Network launches YuzuYello

YuzuYello now offers FCB Health Network clients expertise in a different kind of patient support that creates positive and empathetic experiences that radically improve patient outlooks and business outcomes. The total offering includes service design, program development, contact center training, predictive behavior analytics, content strategy and experiential touchpoint creation, among other services.

While formalizing its offering in May, YuzuYello’s mission had its inception over a decade ago, with the FCB Health Network servicing its impressive client base in the development, marketing and execution of patient support initiatives, a practice rooted in the belief that a seamless brand experience inclusive of outcome-driven support services is no longer optional. The name “YuzuYello” signifies brightness, warmth and inspiration, which FCB Health believes are integral to successful patient experiences and outcomes.

YuzuYello’s mission is to make patient experiences more positive and empathetic and to fulfill the promise of support. This spans from building multi-touchpoint programs to offering tips on telemedicine, etc. “There are increased expectations around a patient’s engagement with a healthcare brand to mirror those of retail experiences, creating an opportunity for ongoing data-driven, personalized and relevant communications,” says FCB Health Network President and CEO Dana Maiman. “Today, Covid-19 has heightened that already largely unmet need. Now more than ever, services have to be able to predict and deliver against patient needs that are continuously evolving, and we are committed to helping our clients exceed their patients’ expectations.”