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Brick City Greenhouse has strived to create a new agency model for both marketers and agency staff alike. The agency has made several fundamental departures from the standard operating procedures and norms of traditional agencies, freeing staff to create the highest caliber of work and giving marketers a greater sense of partnership and accountability.
“Butler/Till is an independent, women-owned/led, 100 percent employee-owned, results-driven marketing agency,” managers say. “It’s built on a passionate, collaborative ownership culture that reduces turnover, increases productivity, and provides business transformational impact.
The new Calcium+Company structure reflected an ongoing commitment to growth, with new diversified divisions being added strategically to answer the most pressing needs in the marketplace. Unlike in conventional networks, these divisions are tightly integrated and work with purposeful synergy to the deliver the cross-functional marketing solutions clients are seeking.
This year, CMI Media Group, a WPP company, and Compas showed an ability to predict and stay ahead of industry trends, according to agency leaders. As the company expanded globally, executives say it also doubled down on AI innovation and omnichannel (which they dubbed “omnidynamic”) strategy.
Based in New York City, Coefficient Health states it is a full-service agency team designed to be more like the commercial and medical leaders with whom they partner.
Agency leaders at ConcentricLife put it this way: “None of us are as great as all of us.” The agency has lived this mantra throughout the course of its 21-year history, as it assembles teams composed of the right people, with the right expertise, to build the right solutions for clients, “in service of transforming the healthcare experience.”
With solid leadership from the agency’s full-time team and a global talent network of 9,200-plus members across 128+ countries, CrowdPharm was in the industry spotlight throughout 2023. So much so that Spectrum Science offered to acquire CrowdPharm and its sister company, Hot Iron Health, and CrowdPharm accepted the offer.
Last year proved to be like no other, as it was the inaugural year of the agency’s merger with Indegene. Plus, amid the industry buzz over all-things-AI, CultHealth was excited to unveil Creative Intelligence, a relevant, proprietary offering that defines what they do as an agency.
For DDB Health, 2023 was an incredible year of growth. Executives say it began with the coming together of two like-minded agencies, DDBH + CDMP, to become one powerhouse organization filled with passionate people.
In the ever-changing environment of healthcare marketing, where competition is fierce and consumer expectations are constantly evolving, Deerfield stands as a beacon of innovation and excellence.