Jay Carter has been a visionary leader in the pharmaceutical advertising industry for almost 38 years, most notably as the growth catalyst for AbelsonTaylor’s evolution from a 28-person shop in 1988 to one of the largest and most creative independent healthcare agencies in the world today.

Jay Carter, Executive VP, Director of Business Development at AbelsonTaylor and Med Ad News’ 2022 Industry Person of the Year, shares some thoughts about his mentors and career path.

When you have a brand with as much promise as Farxiga, you need someone at the helm with the drive and vision to help it reach its full potential. And that person is senior director of marketing for Farxiga, Allison Garrity. When Garrity joined the Farxiga team, the established AstraZeneca brand already had a strong legacy in type 2 diabetes (T2D), but momentum had stalled, teams needed to be rebuilt, and – the biggest challenge of all – Farxiga had to revolutionize care again, this time with indications in heart failure (HF) and chronic kidney disease (CKD).

Jay Carter, executive vice president and chief strategy officer of leading healthcare agency AbelsonTaylor, was named Industry Person of the Year for 2022 by the staff of Med Ad News. Carter will be honored on April 21 at the 33rd Annual Manny Awards in New York City, the Oscars of the pharmaceutical marketing industry.  

Leading pharmaceutical business and marketing publication Med Ad News announces the nominees for the 33rd Annual Manny Awards, recognizing the best in healthcare communications and advertising. The 2022 Manny Awards event will be held on Thursday, April 21, in person at The Lighthouse, Pier 61, Chelsea Piers, in New York City.

Med Ad News 40th Anniversary

1982 marked much more than pop music and classic movies. That year, Karl and Styli Engel kicked off a newsletter aimed at a particular audience: advertising agencies serving healthcare marketers. A lot of changes have occurred in healthcare marketing during the past 40 years – including the rise and fall of the salesforce, adoption of digital, and the advent of omnichannel marketing – and Med Ad News continues to highlight and analyze the trends.

Visually stunning consumer campaigns aren’t any harder to get through legal and regulatory … and placing a focus on artistic craft can transform the fate of an agency. 

Area 23 chief creative officer Tim Hawkey explains the origins of three of the agency’s recent award-winning consumer campaigns.

Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners of the 2021 Manny Awards, celebrating the best in the healthcare communications industry. The 32nd anniversary of the black-tie gala event was held virtually last night with more than 1,000 viewers. Manny Award were presented throughout the evening to healthcare agencies and networks achieving excellence across 29 categories.

Leading pharmaceutical business and marketing publication Med Ad News announces the nominees for the 32nd Annual Manny Awards, recognizing the best in healthcare advertising and communications. The 2021 Manny Awards ceremony will be held virtually on Thursday, April 22. Klick Health CEO Lori Grant is being honored as the 2021 Industry Person of the Year.