Coefficient Health: 2024

Coefficient Health

5 Union Square West, Suite 1153, New York, NY 10003

917-767-8930 • [email protected] • coefficient.health

Quick facts

Accounts

Account wins: 3
Active business clients: 9

What If It’s WHIM? aims to raise awareness of WHIM syndrome, a rare combined immunodeficiency impacting about 1,000 patients in the United States. Patients face recurrent infections and a “diagnostic odyssey.” The campaign urges physicians to recognize WHIM’s signs for earlier diagnosis, improving patient outcomes. A striking visual depicts undiagnosed patients as living question marks, highlighting the struggle for answers. Launched in October 2023, the campaign has driven website traffic and high-value actions for earlier patient identification.

Brands by 2023 sales

Brand-product accounts held: 12
$25 million or less: 2
$25 million-$50 million: 3
$50 million-$100 million: 6
Products not yet approved/launched: 1

Services mix

Professional digital/web/mobile: 35%
Sales materials: 25%
Promotional medical education: 15%
Consumer digital/web/mobile: 10%
Professional print ads: 5%
Payer marketing: 5%
UX design: 5%

Based in New York City, Coeﬃcient Health states it is a full-service agency team designed to be more like the commercial and medical leaders with whom they partner.

“In the pharmaceutical and biotech industries, we understand that driving change effectively requires expertise in more areas than ever and the ability to integrate that knowledge across teams,” executives say. “Our multidimensional talent has diverse capabilities and experiences at every level. This approach, built into our very team structure, has fueled significant growth in our inaugural year. “

Recent accomplishments

2023 and 2024 have been particularly rewarding,” according to the leadership team. “Cementing our relationship with X4 as the AOR across both DSE and brand for their pre-launch product stands as a testament to our strategic thinking, commitment to client service excellence, and creative innovation.”

Managers say the agency further strengthened its capabilities by adding industry veterans, Jennifer Freiling, Mike McKeever, and Alli Nawara to the leadership team. “Their deep knowledge and multi-dimensional capabilities allow us to develop even stronger strategic partnerships with clients, existing and future alike.”

“Collaboration isn’t just an internal focus at Coefficient Health,” leaders state. “Our strategic alliances with nitro digital, Galapagos Tokyo, Byrd Alley, and Cagepoint, to name a few, demonstrate our commitment to driving innovation within the healthcare marketing industry and bring like-minded and trusted partners to our clients.”

Structure and services

The dynamic nature of biotech and pharma demands a partner who thrives in a nimble environment,” agency leaders declare. “Our multidimensional teams, with deep experience across the entire product life cycle – pre-commercial to LOE – combine strategic thinking with an agile execution process. We challenge assumptions, translate our clients’ vision, and deliver flawless results to unlock the full potential of brands. We scale seamlessly to support them on the journey, from early-stage development to market leadership.”

Leaders claim that Coefficient Health “is redefining the traditional agency model by dismantling traditional silos between account management, project management, brand, and digital strategy.

“Our structure better serves clients, ensuring every team member assigned to the business is a strategist and a client service expert. Gone are the days of waiting for strategic input. Coefficient Health fosters a culture of problem solving and direct collaboration. Every member of our team is equipped to brainstorm solutions and act as an embedded part of our client’s marketing, medical, and sales team.”

According to executives, this deep integration guarantees seamless service. “Clients have the confidence knowing everyone they interact with at Coefficient Health possesses the expertise necessary to propel their brand towards success.

“At Coefficient Health we understand the unique challenges faced by pharmaceutical and biotech companies,” leaders say. “Our team of experts provides a comprehensive suite of services designed to help clients achieve their goals.”

The agency offers marketing, medical communications, and sales training. Under its creative services, the agency has concept development, copywriting, visual design, and multimedia content creation. Medical communications includes medical strategy, educational materials, and scientific content development. Digital marketing comprises website development, SEO and SEM optimization, social media management, and targeted advertising campaigns.

“Our team of multifaceted experts seamlessly blends market research, competitive analysis, and brand positioning expertise into winning campaigns from the very beginning,” executives say. “Your dedicated team member is both strategist and account manager, ensuring a collaborative journey from concept to flawless execution and success. Expert project management keeps everything on track, ensuring timely delivery and exceeding expectations.”

Future plans

Looking ahead, we at Coefficient Health are primed for continued growth,” agency leaders state. “Our team structure allows for intentional expansion, while our collaborative spirit lays the groundwork for exceeding client expectations. We’re confident that Coefficient Health will play a significant role in shaping the future of healthcare marketing.

Executives maintain that Coefficient Health thrives on exploration. “Our nimbleness fuels a constant search for innovative solutions that perfectly address our clients’ evolving needs in the ever-changing healthcare landscape. Through collaboration, we identify the most valuable services and capabilities, building them internally or forging strategic alliances to deliver future-proof solutions for client success.”

Philanthropy/citizenship

According to agency leaders, Coefficient Health is a strong believer in collaboration for good. “Our membership in Life Science Cares’ NY chapter allows us to partner with other life sciences companies to create a greater social impact. Together, we can make a significant difference in the lives of those in need.”

The agency expresses its philanthropy through pro-bono work, community service, charity sponsorships, and environmental initiatives.