New Search

If you are not happy with the results below please do another search

Search
Generic filters

50 search results for:

2

BMS shares how Mindy Kaling-Ted Danson collab reinforces body positivity

Carlos Dortrait, senior vice president & general manager of U.S. Immunology & Neuroscience at Bristol Myers Squibb, explains the importance of empowering patients and giving them the confidence to speak with doctors so they can seek the treatment they need, in this case for treating plaque psoriasis. Actress, writer, and producer Mindy Kaling recently joined actor Ted Danson in the BMS “SO, Have You Found It?” campaign (with their video slated to be released soon), which aims to strengthen the voices of U.S. patients living with the condition. Danson has been living with plaque psoriasis for many years and Kaling, who does not have psoriasis, has the role of patient empowerment through self advocacy.

3

McCann Health Managed Markets launches three new customer solutions to help pharma companies meet market access challenges

“In a rapidly changing healthcare landscape, new policies combined with significant cost pressures and evolving business models continue to impact drug access and potentially increase restrictions,” said Kim Wishnow-Per, President, MHMM. “We created these proprietary solutions following conversations with our client partners and listening to their specific needs. By designing these three offerings to help solve for their challenges, we are excited to bring new value to our clients and their customers.”

6

Putting the band back together: imre names Christian Bauman as chief creative officer

Med Ad News caught up with Bauman ahead of the agency’s announcement, and he was clear in his enthusiasm not only for imre’s creative legacy but also the agency’s culture and people, many of whom Bauman has worked with or known professionally throughout his career. “We’re putting the band back together. Anna [Kotis, imre president] and I have a long-time partnership, going almost 20 years back to when we were partners. Scott Tucker [imre’s chief client officer] and I also worked together.”

8

Precision Value & Health looks at the big picture, rebrands to Precision AQ

“We want to introduce Precision AQ as a team of advisors, experts, and creators to sit in the room with our clients to partner, looking at access as a continuum,” President Doug Fulling told Med Ad News. “This has been 10 years in the making. We started the rebrand process six months ago, but the reason that we’re doing this now is we want to simplify our North Star and where we’re going in the marketplace.”