The power of promise is strong, but what does it take for the next generation of healthcare marketers to survive?
Perspectives from current and former interns at healthcare marketing and communications agencies.
Taking risks, making bets, and failing in our attempts is how we develop better ideas, products, and thinking. In fact, I would argue that failure is the only platform for success.
This year Greater Than One (GTO) decided to revamp its internship program. It is a big change from what has been done for so many years and has some unique aspects to it, according to GTO. Agency Senior VP, People and Development shares the new components of the program and its role in helping to develop the healthcare marketing industry’s next wave of talented executives.
MedAdNews spoke with Andrew Bast, chief strategy officer of Greater Than One, about the critical importance of health literacy for patients, brands, and marketers.
Data-driven strategies for lifesciences commercialization
To successfully influence prescribing among HCPs, we need a better understanding of what lies at the center.
In an effort to understand the factors contributing to HIV transmission among sexual and gender minority individuals and improve HIV prevention strategies, a team of scientists led a four-year national cohort study of cisgender men and transgender individuals who have sex with men. Key among their aims was uncovering the reasons why many SGM individuals are not fully benefiting from HIV Pre-Exposure Prophylaxis.
A review of the latest leadership moves in the pharma industry.
With ongoing technological advancements and the growing demand for improved healthcare solutions, digital therapeutics are poised to play an increasingly critical role in the future of medicine and digital health. However, achieving market access remains a major challenge due to regulatory and reimbursement complexities.