NaviSync: 2024

NaviSync

445 South Street, Suite 305, Morristown, NJ 07960

973-845-9970 • navisyncllc.com

 

Quick facts

Accounts

• Account wins: 6
• Active business clients: 18
  

Brands by 2023 sales

• Brand-product accounts held: 46
• $25 million or less: 10
• $25 million-$50 million: 6
• $50 million-$100 million: 8
• $100 million-$500 million: 6
• $500 million-$1 billion: 4
• $1 billion or more: 6
• Products not yet approved/launched: 6

Services mix

• Managed markets: 70%
• Patient support programs: 30%

In 2023, NaviSync stayed true to its ongoing mission of pursuing steady, sustainable growth, according to the leadership team. The company continued its decade-long commitment to market access under the leadership of CEO Bill Kelly, President Greg Condit, and Doug Wynn, executive VP, chief strategy officer. These managers say NaviSync assists pharmaceutical clients in achieving their goals by providing proven strategic guidance backed by best-in-class execution. Independently owned and operated by NPG Health, NaviSync has a sister agency, PRYME, which is dedicated to HCP and patient promotion. 

Recent accomplishments

2023 marked the conclusion of NaviSync’s first decade. “There’s so much turnover in the agency world – acquisitions, mergers, closings – being able to last 10 years in managed care in such a challenging environment is quite an accomplishment,” Kelly says. 

Leaders state NaviSync has successfully maintained a number of key differentiators that have helped the organization stay ahead of competitors – specifically industry-leading employee retention and access to the best individuals in the world of pharmaceutical marketing.

“Maintaining our identity as an independently owned and operated organization is a significant competitive differentiator for us,” Condit says. “Attracting and retaining the best talent in the industry allows us to provide our clients with great people who consistently and predictably deliver the quality work they are used to.” 

NaviSync’s business continues to follow a successful path that strikes a balance between new business wins and organic growth. “We’re really proud of how our team has been able to maintain long-standing relationships with our clients,” says  Jennifer Breaugh, senior VP, client services. “Fostering an environment where employee retention is prioritized has allowed us to follow client sponsors through their career. Solidifying those relationships and their trust in NaviSync while also integrating new clients has been tremendously validating for us.”

As a part of NPG Health, NaviSync was once again recognized as one of the Best Places to Work in NJ 2023 by NJBIZ, a leading business journal providing news coverage throughout the Garden State. The publication recognized NaviSync for the fourth straight year. “We always say that our people are our biggest asset, and given that this award is based on confidential employee feedback, it’s nice to see that our people are as confident in our organization as we are in them,” says commented Duina Llanes, VP, director, people operations.

Structure and services

According to the leadership team, NaviSync successfully leveraged its acquisition of Managed Market Resources (MMR), a strategic consulting services company dedicated to innovation in the healthcare marketplace, into a number of new strategic services hires in 2024. “Being able to continually grow our strategic services division is huge for us,” Wynn says. “Their ability to translate their market knowledge into actionable recommendations has helped across our client roster, and they’ve also helped increase our staff’s overall knowledge.”

Augmenting the agency’s digital presence was a significant accomplishment for NaviSync in 2023, managers say, bringing on additional staff, including the hire of a VP of engagement and marketing intelligence midway through the year. “Having a more versatile digital team has helped the organization develop a better strategy for reaching customers, as well as understanding their preferences around how and where they are engaging with content,” executives say.

The content development group at NaviSync continues to provide substantial differentiation for the agency as well, and leaders point out that a seasoned market access group, the patient support services team, has served as a significant growth driver for the agency.

The success of this team prompted leaders to create a new role, and Dana Wong was promoted to group copy director, patient support services. “A rapidly evolving client base means we have to be able to offer them a team that is aligned to their needs,” says Mark Breaugh, senior VP, director of content. “With all her experience across the organization, it was only natural to have Dana head up a separate group focused on patient support services, monitoring trends, and keeping our team at the cutting edge.”

The clinical services team, led by Jason Voss, continues to round out the organization’s scientific knowledge base, maintaining a long-standing partnership with Fairleigh Dickinson School of Pharmacy, including an internship program that has become one of the pillars of the company, leaders say.

Future plans

NaviSync began 2024 with a more externally facing approach to growth, according to managers. “While new business development lies at the heart of any agency, NaviSync is embarking on a fresh chapter in agency promotion,” executives say. “Specifically, the company has a number of upcoming initiatives aimed at growing its existing profile and positioning the team for long-term success.”

The agency recently launched Cornerstones, a company-wide effort to define who employees are to each other, and to their customers. “We didn’t start our agency with aspirational principles about who we wanted to be,” Condit says. “We set out to fill an unmet need in the world of market access. By making that choice, it allowed us to better define ourselves along the way, considering and formalizing those principles through our people, our offerings, and our clients’ needs. Launching Cornerstones gives us a consensus about who we are and how we operate. We can then use those as a compass to guide the business opportunities we pursue and the candidates we choose to hire.”

Philanthropy/citizenship

Last year, the NaviSync team assisted in launching NPG Helps, a formal charitable arm within the organization. Executives say NPG Helps is a reaffirmation of the organization’s ongoing commitment to charities both within the Morristown community and nationwide.

“NPG Helps is the latest example of our employee-centric culture,” Kelly says. “After years of single efforts aimed at serving the less fortunate, we feel that NPG Helps can bring together our entire organization while also giving a voice to individuals who have specific causes that are important to them.”

NPG Helps launched with teamwide participation supporting Spring Street Food Pantry in Morristown and has also included donations to Market Street Mission, New Jersey Cares Coat Drive, Where Angels Play, Ronald McDonald House, Morristown on Stage, and Deirdre’s House.