Agency of the Year Category III – Mosaic Group: 2024

Mosaic Group, an IPG Health company

100 West 33rd Street, 5th Floor, New York, NY 10001

[email protected] • mosaic-mm.com

 

Quick facts

Accounts

• Account wins: 8
• Active business clients: 15
  

Brands by 2023 sales

• Brand-product accounts held: 41
• $25 million or less: 2
• $25 million-$50 million: 4
• $50 million-$100 million: 10
• $100 million-$500 million: 8
• $500 million-$1 billion: 4
• $1 billion or more: 3
• Products not yet approved/launched: 10

Services mix

• Value communications: 35%
• Market access strategy and communication planning: 25%
• Access and reimbursement support: 20%
• Market shaping and disease awareness: 15%
• Market access branding and campaign development: 5%
  

Client roster

• AbbVie
• Alkermes
• Amgen
• Autolus
• Avadel
• Bayer
• Bristol Myers Squibb
• Genentech
• Gilead Sciences
• Lilly
• Novartis
• Pfizer
• Sanofi
• Shionogi
• Travere Therapeutics

Winner

• Agency of the Year, Category III

“In 2023, Mosaic Group re-imagined the entirety of the patient access journey to help more people live healthier, fulfilling lives,” agency leaders state. “As part of the global IPG Health network, we are dedicated to helping our clients break down the walls of access so they can build a more connected and seamless access experience for the patients they serve and their brands.

“We pride ourselves on being collaborative partners who proactively focus on solving the emerging market access challenges of tomorrow, helping our brands stay at the forefront of the industry. The diversity of our talent fuels our passion to make meaningful change and enables us to develop unique strategic, creative, and connected access solutions. We obsess about the brands we support and the benefits that they can deliver to patients.” 

Recent accomplishments

2023 marked a third year of what Mosaic leaders characterize as “unprecedented” success. “We grew from 100-plus employees in 2022 to 135-plus team members in 2023. New and organic growth drove our remarkable results. For the second year in a row, we achieved 20 percent growth, driven by the addition of eight new accounts across four key clients and expansion of existing client assignments.” 

Leaders say Mosaic launched an “incredible” nine brands/indications in 2023, including  Zepbound. “Our team successfully launched Zepbound to payers, health systems, and employers, helping individuals who suffer from obesity gain access to an effective treatment that can change the trajectory of their health and lives.”

On the staffing front, the team grew from 103 to 139 team members with additions across all disciplines and substantial growth of the strategy and copy teams. Additions and promotions include Kameron Kelly, Pharm.D., director, strategic planning; Michelle Kaner, Pharm.D., from market access copywriter to senior strategic planner with a focus on payer marketing and patient support services; and Wendy Fu, director, strategic planning; Vijay Sarma, Pharm.D., director, strategic planning; and Zahid Saddique, Pharm.D., DDS, expert marketing.

According to agency leaders, Mosaic’s “re-imagined” view of access enabled the agency to provide meaningful and actionable thought leadership to the industry throughout 2023.

The strategy team launched a Year in Review Report, a comprehensive look at the trends, regulations, and industry happenings that occurred in market access landscape during 2022.

The team also launched Access Talk, a POV series that shares emerging trends and insights on hot topics.

Awards won include two from Medical Marketing & Media (MM+M), for Market Access Agency of the Year (Silver) and Use of Market Access Marketing (Gold).

Training and the further development of employees also continued to be a focus in 2023, with Mosaic expanding its MAX (Market Access EXxcellence) Program to focus on the complex challenges of the market access industry, The agency also launched an account team-led program, ELEVATE, a training initiative for account team members.

Structure and services

Mosaic Group is a full-service market access agency led by co-leads Jill Lesiak, managing director, and Anna Loyeva, managing director. “Our team comprises market access specialists,” executives say. “Many hail from the market access channels we target, including health plans, health systems, specialty pharmacy, and pharmacy benefit management companies, bringing with them real-world knowledge and expertise.

The agency’s primary practice is in market access strategy development, communication planning, market access branding and creative, market shaping/disease awareness, value messaging and communications, pull-through communications, and patient support services.“Strategy is at the core of what we do for our clients and their brands,” agency leaders say.

Future plans

The world of market access is ever changing, bringing new, distinct challenges to our clients and their brands,” Mosaic leaders say. “Our team never backs down from a challenge. We meet them head on with enthusiasm and vigor. Our collective spirit enables us to collaborate and bring forth new ideas and innovations that respond to and address the market access challenges of today and tomorrow.

“In 2024, we will also continue to ignite our creativity by further exploring AI and hosting a Spring and Fall Market Access Strategic Hackathon (MASH) session. We will continue to embrace and nurture team connectivity through continued training initiatives, engaging team experiences, and community service involvement.

“At Mosaic, market access is our passion and driving results for brands is our pursuit. The common thread that runs through each of us is the desire to support optimal patient access to much-needed therapies. Our team is best exemplified by our mantra: our people, our passion, our power. It’s the amazing combination of our people and our passion that gives us the power to achieve anything.”

Philanthropy/citizenship

At Mosaic, our culture extends beyond business to celebrating equity, diversity, and inclusion,” managers say. “Many of our colleagues participate in We@IPG Health, our employee-led Equity, Diversity, and Inclusion Council, and actively support its various initiatives that celebrate and promote different cultures and the diversity of our workforce.”

In 2023, Mosaic hosted a Lunar New Year celebration that brought team members together in person to recognize and enjoy the various foods and traditions of the holiday.

The team published and launched a market access themed cookbook, titled “PDL (Preferred Dish List, not Preferred Drug List).” Executives say the PDL includes recipes from team members across disciplines with stories about traditions related to the recipes they shared. The agency also continued to host many hybrid team building events to foster citizenship and connectivity, and celebrated team members by recognizing their personal accomplishments such as graduations, marriages, marathon participation, and more.

A 20-strong Mosaic team participated in the 2023 American Heart Association Walk, raising funds to support healthier heart health.