“What has struck me the most is the pace of change. It is so much faster than when I started, says Italia Marr, director, media strategy at Greater Than One. “Thanks to advanced technology, marketers must keep up more than ever. It feels like every day, every quarter, every year, there’s new technology that enables novel marketing solutions for our clients.” Marr talks about her latest role at GTO and shares her perspective on healthcare marketing strategy and working in the industry today.
Tag Archive for: Greater Than One
Bast brings the art and science of strategic planning to forge dynamic, insight-driven strategies which resonate deeply with our client’s customers. He has launched and grown many brands, including Nexium, Rexulti, Seroquel, Enbrel, and Wegovy.
As part of his appointment to the role of COO, Valdez will work directly with Elizabeth Apelles, CEO of Greater Than One, to align the agency with a renewed shared vision, along with clear goals for growth and innovation.
Preston Taylor is a welcome addition to Greater Than One’s leadership team. According to Bindhu Gopalan, Chief Commercial Officer, “Preston’s strategic financial background, and his experience working with major agencies, will be essential to our efforts to better scale with clients as they grow”.
We recently caught up with Elizabeth Izard Apelles, CEO of Greater Than One and founder of Honeycomb Health, to get an update on the progress of Honeycomb Health. She shared her deep passion for philanthropy, supporting patients with rare disease, and hopes for the organization’s growth.
Burnham will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s accounts, to build better healthcare experiences for customers.
“When you hire Greater Than One, what you get is a fast-acting, highly effective partner who always puts people first. Our mission is to influence better behaviors and outcomes through more human-centric experience – for patients, HCPs, caregivers, clients, employees – for everyone.”
Greater Than One, a privately held agency focused on healthcare, announced that Mindy Telmer has been appointed executive creative director, EVP. Telmer will be the creative voice of the agency, responsible for providing Greater Than One clients with strategic creative direction and oversight from inception through execution. Telmer will report directly to Matthew Howes, president of Greater Than One.
Two years of a worldwide pandemic. An endless amount of impact. Business models across all industries were stretched, accommodated, and changed forever. None more so than health and wellness. Within health and wellness, telehealth was one of the areas that saw the most change.
Peterson is responsible for providing clients at Greater Than One with transformative digital solutions through the agency’s Capability Convergence model, a solution designed to leverage Communications, Media and Technology to build robust health ecosystems for clients and their customers.
