A roundtable of experts discuss what is the single most imperative thing marketers understand about the unique measurability and data-driven targeting that is possible within point of care.
Special Feature — Agenda 2016: Bigger, better, faster, more
ACA, Agenda Special Feature, Big Data, Biosimilars, Data, FDA, FDA/Regulatory, February 2016, Healthcare, Healthcare Communications Agencies, Issue Archives, Managed Care, Marketing & Advertising, Presidential Candidates, Price Controls, Price Hikes, Pricing, Social Media, Technology, WearablesOr, why 2016 might look a little different than 2015 for pharmaceutical marketers.
