BMS shares how Mindy Kaling-Ted Danson collab reinforces body positivity
Carlos Dortrait, senior vice president & general manager of U.S. Immunology & Neuroscience at Bristol Myers Squibb, explains the importance of empowering patients and giving them the confidence to speak with doctors so they can seek the treatment they need, in this case for treating plaque psoriasis. Actress, writer, and producer Mindy Kaling recently joined actor Ted Danson in the BMS “SO, Have You Found It?” campaign (with their video slated to be released soon), which aims to strengthen the voices of U.S. patients living with the condition. Danson has been living with plaque psoriasis for many years and Kaling, who does not have psoriasis, has the role of patient empowerment through self advocacy.