Pharmaceutical marketers need to adapt to the value-centric marketplace and deliver the desired messaging and adjunctive, innovative services that align their products with the value perception the new marketplace demands.
Med Ad News announced the nominees for the 29th Annual Manny Awards and named TBWA\WorldHealth CEO Sharon Callahan as the Industry Person of the Year.
When popular retailers launch new products, they do not have to do much promotion to capture people’s interest. Consumers are so eager to nab their goods, they will buy out their inventories in days, and sometimes minutes. Healthcare “products,” on the other hand, rarely hold the same appeal.
NEW YORK (March 8, 2018) — McCann Health, winner of an unprecedented total of three Network of the Year titles from the industry’s top three creative award shows in 2017, […]
BX: Brand Experience Design Group is a full-service branding agency dedicated to the development of verbal, visual and sensory brand identities across healthcare and wellness.
DiD, an advertising agency specializing in healthcare marketing, announced national certification as a Women-Owned Business Enterprise by the Women’s Business Enterprise National Council.
Behind every successful email marketing campaign stand fundamental building blocks to ensure reaching the right audiences. Top marketing execs dissect the anatomy of an effective campaign.
Havas Health & You, a global leader in health-and-wellness communications, announced a strategic partnership with Lyfebulb, a patient empowerment platform that promotes a healthy, take-charge lifestyle for those affected by chronic disease.
Guidemark Health, a premier health-care communications agency, announced the appointment of Michael Parisi as Chief Executive Officer.
Razorfish Health elevated Nafeez Zawahir, M.D. to Senior Vice President, Medical Strategy, and announced the creation of a new MDConsul, which he will lead.
