Tag Archive for: augmented reality

By nearly unanimous consent artificial intelligence reached an inflection point for pharma marketers in 2023. The question of how best to take advantage of this new tool to support brands and help patients, though, remains to be seen.

Experts discuss technologies that are having the biggest influence on audience intelligence and engagement.

Today the FDA announced the establishment of a new Digital Health Advisory Committee to help the agency explore the complex, scientific and technical issues related to digital health technologies (DHTs), such as artificial intelligence/machine learning (AI/ML), augmented reality, virtual reality, digital therapeutics, wearables, remote patient monitoring and software. 

The agency speaks with strategists and innovation specialists who have been tracking metaverse developments in health care. Here are their hot takes on Apple’s promising, pricey, and unpredictable foray into the Internet of tomorrow.

Part III: Leaders in healthcare marketing and communications explain where technology will have the most impact on the industry.

VMLY&R’s Walter Geer shares his take on the industry’s progress over the past several decades, and the importance of technology, brand authenticity, patient access and much more.