Linqia introduces a first-to-market offering designed to make it safer and easier for pharmaceutical brands (OTC and Rx) to leverage professional healthcare professionals for influencer marketing campaigns.
Tag Archive for: social media
The initiative aims to raise awareness of the role of virtual twins in accelerating medical research and delivering personalized care. On social media, Emma Twin will document how she, as a virtual twin, helps doctors and researchers better understand diseases and the effects of treatments, without risk to real patients.
This season’s campaign focuses primarily on pregnant people and children because of concerning drops in coverage among those groups in recent years.
As marketing evolves, influencers have offered a personal and trustworthy connection with consumers. In the healthcare space, two of the main types of medical influencers are patient influencers, who are living with a disease; and caregiver influencers, who document their experiences caring for someone affected by a disease.
Like any thoughtful clinician will tell you, adequate testing is needed to make a proper diagnosis, and there’s never a one-size-fits-all approach to a good healthcare regime. Surprisingly, this advice can also be said about how brands should approach social media.
J&J, Merck and Pfizer are the subjects of a House Judiciary Committee investigation for their alleged participation in a government-sanctioned censorship campaign during the COVID-19 pandemic.
Most of us engage with social media at least once day. I am being pretty conservative as I write that statement. On a global scale, a person spends an average of 2.25 hours a day on social media. And for those of us who work in media or healthcare communications, we are on and off social media all day, pretty much every day. On this professional scale, we use social media to educate and engage with our audience.
Brands have been trying to match their messaging with patient levels of health literacy for as long as they’ve been creating messaging for patients.
Justin Chase, executive vice president of media, EVERSANA INTOUCH discusses trends in social media how healthcare communicators can leverage different platforms to build stronger relationships with patients and HCPs.
The advertising technology company will be integrated into Swoop, creating a unified HCP and DTC system of engagement for healthcare marketers. The growth also expands Real Chemistry’s capabilities and technology offerings.
