Don’t fall under the digital bus. That’s how Gartner’s 2016 report characterizes the certainty and velocity of the movement to digital. And, according to IDC, two-thirds of CEOs plan to focus on digital transformation strategies in 2016. No doubt that many life sciences company CEOs will be among those on the digital bus.
Redefines data-driven marketing services for the life sciences industry; partnership with Medikly further expands the network’s insight-driven client offerings
Although SXSW 2016 lacked a major platform launch, it did further the tech discussion in key areas.
Axtria, a big data analytics firm, is conducting five back-to-back knowledge sharing sessions on Pharma commercial operations from Sept 16-Nov 11, 2015, to share key insights on topics related to promotion response modeling, sales planning, deployment, targeting and compensation.
By Iyiola Obayomi and Danielle Adler — Iyiola Obayomi and Danielle Adler are senior directors, Marketing Analytics & Consulting, at Ogilvy Healthworld, part of OCHWW. Smart integration of data […]
